Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.View this Report
Tom Doctoroff, chief cultural insights officer at Prophet, spoke about the drivers of luxury consumption in China.
Chief Cultural Insights Officer
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