Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.View this Report
Tom Doctoroff, chief cultural insights officer at Prophet, spoke about the drivers of luxury consumption in China.
Chief Cultural Insights Officer
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Which Information Sources Have the Largest Effect on Influencing Luxury Good Purchases According to Luxury Buyers in China? (% of respondents, Jan 2019)
Which Brand Offline Channels Have the Largest Effect on Influencing Luxury Good Purchases According to Luxury Buyers in China? (% of respondents, Jan 2019)
What Is the Primary Reason that Luxury Buyers in China Purchase Luxury Goods? (% of respondents, by generation, Jan 2019)
In-Store vs. Digital Luxury Good Spending* Share According to Luxury Good Buyers in China, 2018, 2020 & 2025 (billions of Chinese yuan renminbi and % of total)
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