This report is the first in a new EMARKETER series built on the AI Visibility Index, our proprietary offering that tracks how leading brands appear in AI-generated recommendations across key consumer and B2B industries. As AI plays a growing role in how consumers discover and compare products, these rankings reveal which brands are winning in AI-driven discovery.

This personal care and beauty report is based on our analysis of ChatGPT recommendations across nine personal care and beauty categories, measuring which brands AI recommends, how they rank against competitors, and how visibility shifts over time. PRO+ subscribers can access the complete data set, including monthly updates across every category cut, in the live dashboard.

The AI Visibility Index will track 14 industries, each with its own quarterly in-depth report. To learn more about how the AI Visibility Index can help your brand, including advisory insights that pinpoint what’s shaping your visibility, visit our AI Visibility Index hub.

Key Question: Which personal care and beauty brands had the highest ChatGPT mention rates in Q2 2026?

Key Stat: La Roche-Posay was mentioned in 21% of personal care and beauty recommendations, more often than any other brand.