Food & Beverage
Reports
The Amazon Playbook for CPG Brands
For CPG brands, the amount of sales on Amazon is small, but growth in the category is strong. To ensure they gain market share, CPG brands need to understand how to optimize their Amazon product detail page.
View this ReportInterviews
Can Amazon Penetrate Canada's Saturated Digital Grocery Market?
Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.
Michael LeBlanc
Founder, Principal
M.E. LeBlanc & Company
Charts
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Social Media Platforms Used to Follow Influencers According to Internet Users in the Middle East, by Industry, 2019 (% of respondents)
Share of Holiday Spending in 2019 According to Internet Users in Canada, by Category (% of total)
Top 9 Brands in Canada, Ranked by Brand Value, 2019 (billions)
Product/Service Categories Purchased Digitally by Digital Buyers in Canada, by Age, 2018 (% of respondents in each group)
Which Product Categories Have Teen and Young Adult Internet Users in the EU Purchased Digitally? (% of respondents, 2016 & 2019)
More On: Food & Beverage
See AllAmazon vs. Walmart: Who’s Really Winning Online Grocery?
Jan 15, 2020
Consumer adoption of online grocery—led primarily by Amazon and Walmart—saw hockey-stick growth last year. As these two Goliaths vie for market control, conflicting reports have made it difficult to determine who has the momentum, and where consumers prefer to shop.
For Meal Subscription Service Freshly, Evolving Lifestyles and a Flood of Customer Data Are Helping Bolster Growth
Jan 06, 2020
Consumers are constantly in search of convenience, particularly in the form of timesaving. In the past 12 months, numerous direct-to-consumer (D2C) meal plan services have emerged, offering consumers an alternative solution to home cooking without paying a dreaded visit to the grocery store—or spending time trying to figure out a recipe.
Online Grocery’s Hockey Stick Growth Led by Walmart and Amazon Surge
Oct 24, 2019
Consumers’ desire for affordability and convenience has bolstered demand for online grocery. And as heavy hitters continue to roll out offerings—like Walmart's buy online pick up in-store (BOPUS) and "InHome Delivery" options, as well as Amazon's "Key for Garage" and same-day shipping—their respective double-digit growth speaks for itself.
Consumers Remain Skeptical About Ordering Fresh and Frozen Food Online
Sep 22, 2019
Walmart’s expansion of Delivery Unlimited, its grocery delivery membership, is the latest attempt by a major retailer to make online grocery shopping more appealing. But better delivery value only addresses cost—not quality.
