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Learn More →The Pulse of the Consumer: UK Food and Beverage Survey 2026
UK Shoppers’ Purchase Habits, Shopping Behavior, and Advertising Perceptions
Table of Contents
Media Gallery
About This Report
Discover how UK consumers shop across online and offline channels, what influences their buying decisions, and which trends are reshaping the path to purchase.
Table of Contents
Media Gallery
Our inaugural Pulse of the Consumer: Food and Beverage survey explores how UK shoppers discover, research, and buy food and beverage products. The data maps behaviors along the path to purchase and captures where that spending takes place.
This deck covers:
- Our sales forecast for food and beverage, by channel
- Purchase habits across food and beverage product categories
- How shoppers discover and research new food and beverage products
- How shoppers feel about different types of food and beverage ads
authors
Carina Lamb
Contributors
- Suzy Davidkhanian
- VP, Content
- Nikolai Dineros
- Blake Droesch
- Na Li
- Director, Primary Research
- Wendy Malloy
- Director, Reports Editor
- Jennifer Pearson
- VP, Research
- Johann Valderrama
- Data Visualization Editor
- Emman Velasco
- Data Visualization Editor
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