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EMARKETER

Oura prepares for a new smart ring, outlines revenue growth

Article by Grace Harmon  |  Oct 1, 2024
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Oura prepares for a new smart ring, outlines revenue growth
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Topics
Wearables
Digital Health
Worldwide

The news: Oura is preparing to release a fourth generation of its AI-enabled smart ring as soon as this month.

  • The new model is expected to make some improvements, such as stronger battery life, improved activity tracking, and a lighter weight.
  • CEO Tom Hale said that he expects annual revenue to double this year to nearly $500 million, per Bloomberg.

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