Buy now, pay later (BNPL) has thrived because it combines the flexibility of credit with short repayment terms, app-based shopping, and a simple user experience.
Overall retail spending will rise 4.5% to $1.328 trillion for the 2023 holiday season.
On today's episode, we discuss why CEO Susan Wojcicki is leaving YouTube, the company's top concerns at the moment, and what the future holds. "In Other News," we talk about ads for Apple TV+ and a startup that is attempting to improve ad measurement. Tune in to the discussion with our analyst Evelyn Mitchell.
Walmart is taking a page from Amazon: The retailer looks to diversify its revenue streams by growing its ecommerce, retail media, and services businesses.
The sports rights spending of subscription OTT services will increase by more than $3 billion this year to reach $8.5 billion worldwide, according to Ampere Analysis. Their monthly viewership will also grow, per our forecast, surpassing 2 billion for the first time in 2023.
The race is on for marketers to bolster their first-party data strategies. But navigating the collection, organization, and activation of that data can be tricky. Here are four tips from experts to help you get started, including creating a “primary source of truth” and keeping your tech stack up to date.
Retail media networks (RMNs) are both still in their infancy and intimidatingly complex. Most brands advertising via retail media are using multiple networks, according to the Association of National Advertisers, but data and analytics aren’t standardized across platforms. The result is a major headache for advertisers. Here are some tips for using retail media right.
Forty-two percent of marketers said they plan on exploring AI and automation as a strategy in 2023, according to an August 2022 Sagefrog survey
Meta getting ready for more layoffs: Thousands of jobs could be lost as the company tightens its belt before Zuckerberg goes on leave. The cuts could spur other Big Tech companies to continue shedding headcount.
Record viewership for women’s sports is finally making brands take notice: A coalition of brands and sports leagues is pressuring networks to give women’s sports primetime slots.
Banks recognize the benefits and risks of AI. Planning for regulation, investing now, and educating staff are all key to embracing the tech.
The valuations of Revolut and Varo Bank were slashed amid question marks over both neobanks’ bottom lines.
Deemphasizing DEI: As the ad industry grapples with a soft economy, layoffs, and fading social justice fervor, diversity and inclusion appear to be lower priorities.
They want banking regulators to look into how banks that offer Zelle protect consumers as fraud concerns grow.
With an increasing number of ways to discover, research, and buy products, the customer journey is becoming less linear and more spread across touchpoints in the physical and digital worlds. We break down these changes and what retailers need to do to stay in touch with their consumers.
Search is already a major component of retail media; social is the next integration. Advertisers still view social media as a discovery medium and retail media as a conversion-driver. But both platforms are “potentially full-funnel,” according to Liz Cole, executive director and US head of social at VMLY&R, speaking at our “Attention!” summit.
Just two days ago, another TikTok ban bill was proposed. Though it’s not law, there are already state bans for the use of the social media app on government phones or accessed through Wi-Fi offered at some state colleges.
Temu’s number of unique US visitors increased by nearly nine times between September and December 2022, according to Comscore Media Metrix Multi-Platform. That made Temu more visited than Chinese goods sellers Shein and Wish by the end of last year, before it rose to greater prominence with its Super Bowl ad campaign.
Finding the time to develop ad campaigns specific to a particular social platform is challenging. At HelloFresh, the meal kit brand has embraced a “don’t create ads, create TikToks” mantra to inspire creativity and give teams their valuable time back.
China faces a difficult road to recovery: Despite some encouraging signs of recovering consumer demand, falling exports and a property slump could weigh on confidence.