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EMARKETER

Consumers turn to livestream for commerce

Article by Emmy Liederman  |  Jan 30, 2025
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Consumers turn to livestream for commerce
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Topics
Digital Shoppers & Buyers
Ecommerce Sales
United States
Over 20% of US Digital Buyers Will Make a Purchase off a Livestream in 2025 (millions of US livestreaming retail ecommerce buyers, % change, and % of digital buyers, 2022-2028)
E-Mail ChartDownload

Key stat: Over 20% of U.S. digital buyers (21.7%) will make a purchase off a livestream in 2025, according to an October 2024 EMARKETER forecast.

Beyond the chart:

  • 23.4% of US adults have used or are interested in using livestream shopping to purchase personal luxury goods, according to an August 2024 survey from EMARKETER and Bizrate Insights.
  • 43.0% of US adults said they have not used and are not interested in livestream shopping, according to that survey.

Use this chart: Marketers can use this chart to identify opportunities for livestream shopping, while also keeping consumer interest in live and interactive events in mind when generating brand awareness.

Related EMARKETER reports:

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