Tensions between Ben & Jerry’s and Unilever reach a boiling point: The ice cream brand sued its parent company for breaking its promise to allow the subsidiary to set its own social mission.
Tech-focused primary care startup Forward shuts down: It invested too much in tech and not enough in patient care. We explore how primary care subscriptions can strike the right balance.
Amazon’s telehealth service offers upfront pricing for Prime members: This puts it in direct competition with companies like Hims & Hers and Ro. Here’s why they should be worried.
Pfizer explores a sale of its hospital drugs unit: The move was spurred by activist investor Starboard Value, which has put pressure on Pfizer to reduce its debts after taking a $1B stake in the company.
A hot mic moment revealed Disney’s advertising audience: The company’s Q4 earnings came with AVOD revelations and significant gains in India.
His track record of investigating Silicon Valley hints at regulatory shake-ups, though ethical controversies may cloud his confirmation path.
Niche streaming services find foothold: Targeted platforms like Hallmark+ attract dedicated viewers amid competition from larger streamers.
Amazon integrates Freevee content with Prime Video: Viewers gain access to ad-supported shows while Amazon streamlines its media ecosystem for advertisers.
New revenue-sharing perks could attract more visual content and position the platform to compete with YouTube as video podcasts surge in popularity.
Burberry returns to its roots: To turn its fortunes around, the struggling luxury company will undo its brand elevation strategy and focus on outerwear and scarves.
New York Times expands ad targeting: The Athletic and other lifestyle properties enable brands to reach engaged audiences, reducing focus on hard news topics.
Sports betting is on a roll: Quarterly results show growth catalysts, signaling opportunities for platforms and advertisers.
EU penalties and a US trial highlight growing pressure on Big Tech acquisitions and market practices.
Scam Detection uses on-device AI to flag suspicious calls, offering a powerful edge in the smartphone race.
As cookies decline in relevance and companies build out their first-party data approaches, organizations need clear data collection, maintenance, sharing, and targeting strategies. “Disparate data is going to lead into a fragmented view of customers, and that will make a broken experience,” said Moitree Rahman, senior director of first-party strategy at Eli Lilly & Company, speaking at our EMARKETER Summit.
Instacart, CVS, 7-Eleven see opportunity in in-store retail media: All three expanded ad capabilities in response to surging advertiser demand.
Big-name backers bet on its fast, cost-effective tools to improve marketing workflows and supercharge genAI innovation.
The FTC’s lawsuit against the neobank alleges that it misled and deceived consumers.