Consumer spending propelled both networks’ volumes upward in Q3. But new rules from the Fed could put a damper on their debit programs.
Retail media networks are rolling out more advanced targeting capabilities as advertisers seek to more accurately and effectively reach their audiences. Here are two recent examples.
The Hershey Co. found a way to apply retail media data from Reese’s Peanut Butter Cups to other consumer packaged goods ads. The company learned that shoppers were buying shapes of Reese’s Cups based on their chocolate to peanut butter ratio, so it made two new products—one for peanut butter lovers and one for chocolate lovers, said Vinny Rinaldi, US head of media at The Hershey Co.
On today's podcast episode, host Bill Fisher is joined by our analysts Paul Briggs and Paul Verna and GWI’s chief research officer Jason Mander to discuss the latest Global Media Intelligence report, outlining media consumption behaviors from around the world.
Retailers can learn a lot from quick-service restaurants in delivering a satisfying customer experience. Chipotle leverages first-party data for more personalized and predictive offers, while Sweetgreen experiments with new formats and technologies to provide a more omnichannel experience. Plus, Starbucks has proven that brand loyalty can go a long way even when making changes.
On today’s podcast episode, we bring you the major themes that we witnessed directly from the Money20/20 conference in Las Vegas, Nevada. Recorded from the conference floor, we discuss the data and tech required to offer customers payments choices, expectations in embedded finance, and consumers’ privacy and trust. Tune in to the discussion with host Rob Rubin, our principal analyst Tiffani Montez, and Sean Welsh, senior vice president and managing director of financial institutions at Affinity Solutions.
Carnival embraces 'granfluencer' wave: Cruise line teams up with Retirement House and Gronk for a multi-generational TikTok hit.
Insurtechs that rely heavily on AI have been struggling to stay afloat—let alone disrupt the insurance model—when they lack the data to build better models.
Over a third (35%) of CMOs worldwide are using generative AI to create a great brand experience, per Dentsu Creative.
With the ascent of Chinese ecommerce disruptors and the ongoing rivalry between Amazon and Walmart, the upcoming holiday season is expected to bring some big shifts. Some of those shifts include the lessening of Cyber Five’s importance and retailers losing focus on profitability, said our analysts Jeremy Goldman and Zak Stambor on a recent episode of the “Behind the Numbers” podcast.
In its first rebrand in 14 years, Pepsi unveiled a new logo and color palette to be seen on shelves in North America this fall, marking the brand’s 125th anniversary. While the revamp nods to Pepsi’s nostalgia, it pushes into what Todd Kaplan, Pepsi’s CMO, said is an increasingly “phygital” world, where consumers engage with brands both in-store and online.
Gen Z’s attention is split across social media for shopping and search: The cohort’s use of multiple social networks spells opportunity for platforms and advertisers.
Nordstrom, Fiserv, and Insider Intelligence discussed the shift and how payment providers and retailers should think about it
On today's podcast episode, we discuss what social networks can't stop getting wrong, whether Amazon can make its app fun, if enough people care about voice assistants, whether Uber's "Return a Package" feature will take off, how AI may change entrepreneurship, which music format has made the most money for the music industry in the past 50 years, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.
The travel industry will spend nearly $6.8 billion on digital advertising this year, but it will only account for 2.6% of total US digital ad spending. Among the 10 industries we track, travel is by far the smallest, but it’s set to lead the pack in growth for the third year in a row.
“The misconception in my mind is that you can ignore [generative AI],” Vincent Yates, chief data scientist of consulting firm Credera, said at Advertising Week New York 2023.
Meta showcases robust Q3 growth with $34.15 billion in revenues: Facebook and Instagram parent surges, despite Threads struggling to find its footing.
The 2023 holiday shopping season’s top performers will come from the categories aligned with current growth trends. And the brands that outperform their categories will do so by delivering the products shoppers want.
On today's podcast episode, we discuss how Netflix's ad business is coming along; the streaming giant's first live sports broadcast; and its new retail, dining, and live experience destinations. Tune in to the discussion with our analyst Daniel Konstantinovic.
Digital ad spend by the US travel industry will grow by 14.3% this year for a total of $6.79 billion, according to our forecast.