Pop-Tarts created one of the first memes of the year at the inaugural Pop-Tarts Bowl when it sent its mascot into a larger-than-life toaster, resulting in a giant edible Pop-Tart ripe for content creation. Cheez-It then pulled a similar stunt at the Cheez-It Citrus Bowl, describing its own mascot as “non-edible.”
Amazon is shaking up the streaming CPM market: Prime Video ads will launch with $30 CPMs at the end of the month in a sign that streaming ad costs are stabilizing.
Meta enhances teen safety on platforms: Amid FTC litigation, emphasizes stricter content controls.
Dollar stores and off-price retailers set to once again dominate store openings in 2024: Economic uncertainty continues to fuel expansion opportunities for budget retailers.
71% of US adults prefer to take their time while shopping online for clothes and shoes, according to November 2023 Kearney data.
45% of US retailers are planning a change to their contextual marketing strategies, which include sending SMS and emails to customers in-store, according to October 2023 Retail Systems Research data.
The crypto-wary regulator is expected to pave the way for easier investment in Bitcoin over the next week.
US digital media consumption and consumer spending growth are at a standstill. “It's just getting really competitive to reach today's consumers,” our analyst Jeremy Goldman said on an episode of the “Behind the Numbers: Daily” podcast. Here’s what advertisers need to know about the latest trends in digital, including fierce competition for ad dollars to ecommerce having room to grow.
The cookieless future is coming: Chrome turned off cookies for 1% (30 million) of its users, sending a pang of anxiety through an unprepared industry.
India’s CBDC setbacks suggest the digital euro will have to overcome many hurdles
It was a happy holiday season for several retailers: Lululemon, Abercrombie & Fitch, Crocs, and Pandora are among the companies that beat expectations over the final months of 2023.
Connected TV (CTV)’s growth in reach and audience make it an ideal channel for marketers who want their campaigns to be impactful. Going forward, programmatic ad buying is expected to continue making CTV the perfect performance marketing opportunity.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 tech trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how on-device AI features will boost flagging PC and smartphone sales, what happens when GenAI makes content less trustworthy, and how immersive media will take a qualitative leap. Tune in to the discussion with our analysts Jacob Bourne, Gadjo Sevilla, and Yory Wurmser.
Leading financial institutions have discovered new ways to harness the power of AI to supercharge their operations and customer service.
2023 was a big year for partnerships, with companies joining forces across social, retail, and digital advertising to boost revenues.
We look at the trends that will sustain that growth into 2024
On today's podcast episode, we discuss what to expect in 2024, whether Google's new AI search tool will destroy traffic, a new self-checkout machine, loyalty in the age of the "zero consumer," if everyone will soon be creating digital clones of themselves, roads that can wirelessly charge electric vehicles, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.
Our analysts have already made their big predictions for the year ahead, but the newsletter team has a few more to add to the list. As Amazon hits the gas on grocery, it may use its Amazon Fresh stores for fulfillment. Plus, we think beauty will get personal, Amazon could give digitally native brands a helping hand, and a healing economy could spell trouble for discount stores.
Cookies were used for 78% or more of US programmatic ad buys across industries as of Q3 2023, according to a November 2023 report from 33Across.
On today's podcast episode, we discuss what the biggest trend of 2024 will be when it comes to how consumers will spend their time—and money—and what the biggest opportunities for advertisers will be as a result. Tune in to the discussion with our director of Briefings Jeremy Goldman and vice president of Briefings Jennifer Pearson.