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EMARKETER

Can Apple TV+ secure MLB rights after ESPN’s exit?

Article by Marisa Jones  |  Feb 24, 2025
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Can Apple TV+ secure MLB rights after ESPN’s exit?
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The news: ESPN and Major League Baseball (MLB) will end their decades-long partnership after the 2025 season, the league announced last week. The deal was reported to be worth $550 million per season and was initially poised to end after 2028.

The news puts broadcast rights for a valuable sports league on the table at a time when streaming services are increasingly relying on sports to drive growth, but matching the worth of ESPN’s deal will likely be challenging.

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