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EMARKETER

Fresh rebrand positions PayPal to market itself as major B2B brand

Article by Grace Broadbent  |  Feb 25, 2025
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Fresh rebrand positions PayPal to market itself as major B2B brand
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Topics
Digital Payments
Mobile Payments
United States

The news: PayPal will consolidate many of its B2B offerings into a single brand called PayPal One, the company announced during its 2025 Investor Day.

  • PayPal One will be a single platform for businesses and partners to access the company's commerce enablement tools as well as services from its external commerce partners.
  • It will bring together Braintree, Zettle, PayPal Complete Payments (PPCP), Hyperwallet, Fastlane, and Chargehound. Venmo will continue to be a standalone brand.

The PayPal Open rollout begins this week in the US, with the individual brands phasing out in April. It will also launch in the UK and Germany next year.

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