On today's podcast episode, we discuss what a TikTok ban could do to the creator economy, if chatbot influencers are the future, and the changing ways creators are making their money. "In Other News," we talk about who Americans trust most (and least) with AI. Tune in to the discussion with our analyst Jasmine Enberg.
37% of ecommerce marketers worldwide use AI for customer service and support, according to February 2024 data by Qualtrics and Klaviyo.
LinkedIn isn't just for job updates. It has evolved into a platform with brand-safe engagement, sophisticated audiences, and a growing range of advertising tools. Here’s why you should be paying attention to LinkedIn.
US in-store retail media ad spend will total $370 million this year. But as the channel expands, oversaturating stores with ads can cause tension between retail media teams, which focus on maximizing ad dollars, and merchants, which focus on the store as a whole. Online advertising and in-store advertising are not two distinct channels, but instead work together.
It’s getting harder for apps to grow their user bases.
Zara bets on live shopping following China success: The fast-fashion retailer is expanding its live commerce capabilities to the US, UK, and Europe.
Are walled gardens a thing of the past? Shrinking market share and distrust of major platforms is leading to a shift toward open-ended ad solutions.
Building a retail media network (RMN) requires a major investment in time, talent, and money. While the largest retailers have these resources, independent and regional retailers often may not.
With its shift to digital, political advertising is increasingly programmatic. US digital political ad spend will grow by 156.3% this year over 2020, the last presidential election year. That growth outpaces the 28.7% growth overall US political ad spend will see, as noted in our US Political Ad Spending Forecast 2024 report.
“When retailers can offer a delivery experience that the consumer expects, the consumer is less likely to abandon their cart,” said our analyst Blake Droesch. More than one-third (36%) of US consumers abandoned an order last year because shipping costs were too high and another 29% did so because their items wouldn’t arrive on time, per an August 2023 report by Digital Commerce 360.
They’re getting hit harder with late fees and are relying on debt to pay for necessities.
43% of US advertisers are pulling spend from linear TV to increase investment in programmatic connected TV (CTV) advertising, per November 2023 data from Proximic.
Gap’s turnaround momentum is building: The retailer is winning over shoppers with on-trend styles, while boosting its profile with buzzy celebrity and brand partnerships.
On today's podcast episode, we discuss Caitlin Clark's impact on the WNBA, how digital advertisers are acknowledging societies concerns over technology whilst advertising on it, if there is room for two YouTube's (one called TikTok), what to make of the NFL coming to Netflix, the happiest places in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and vice president of content Paul Verna.
On today's podcast episode, we discuss if influencers can actually deliver both upper- and lower-funnel outcomes, the common successes (and mistakes) brands make when blending influencer and affiliate tactics, and how best to align influencer content with a brands message. "In Other News," we talk about Frank McCourt's bid to buy TikTok and what to make of Meta shutting down 'Workplace'. Tune in to the discussion with our analyst Max Willens and Carissa Flinders, the team lead of influencer partnerships for AWIN.
53.1% of US Gen Zers watch long-form videos on social media. That said, short-form content is more popular for the generation, watched by 61.6%, according to our October 2023 survey.
Programmatic advertising will account for 91.3% of US digital display ad spend this year, or a total of $157.35 billion, per our December 2023 forecast. Last week, advertisers at Programmatic I/O discussed where those ad dollars are headed and how programmatic advertising is changing. From ad spend waste to the expansion of retail media, here are three big trends discussed at the event.
Amazon and Walmart reinforce the value of their membership programs: Amazon now offers free Grubhub+ membership as a permanent Prime perk and Walmart+ announces its member-exclusive sale.
Key stat: Nearly half (49%) of US adults will begin back-to-school shopping by early July, according to a March 2024 survey by LTK.