Airlines have a lucrative advertising opportunity: United Airlines is capitalizing on its robust user location data to introduce ads in-flight and in its app.
In-store retail media ad spend will reach $1.06 billion by 2028, accounting for 0.8% of all retail media spend, according to our March 2024 forecast.
On today's podcast episode, we discuss the argument for the NYTimes suing OpenAI, the argument for other publishers (like Vox, the Associated Press, and others) signing content licensing deals with OpenAI, and how this all shakes out. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.
“Every tool that exists right now is getting AI infused into it,” our analyst Henry Powderly said on a recent episode of the “Behind the Numbers” podcast. Indeed, 24.0% of people in the US will use generative AI at work next year, per our June 2023 forecast.
Gen Z and millennials shift to social media: Both cohorts prefer TikTok and Instagram over traditional search engines.
Consumers' definition of value is evolving as they demand not just the lowest prices, but quality and convenience too. Gen Z beauty shoppers prioritize innovation and sustainability over price, grocery shoppers seek high-quality products at lower prices, and high fees deter online purchases. Loyalty programs should be tailored to offer consumers the kind of rewards they want most, but not at the expense of brand identity. Here are five key stats to help brands understand what consumers value and stay competitive.
On today's podcast episode, we discuss why prices continue to be such a hot topic, how consumers determine what value means to them, and which retailers performance is representative of the broader retail space. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.
With third-party cookies on the way out, marketers are leaning more heavily on first-party data to help power their digital advertising strategies. Retailers that want to increase their share of ad dollars should leverage customer data to help advertisers enhance campaign performance via measurement and attribution capabilities.
Google and Meta will account for just over 50% of worldwide digital ad spending in 2024, marginally higher than their 47% share in the US market. Amazon’s share will be much lower (8.8%)—although it will be among the leaders in revenue growth.
Pride products are plentiful this year: Walmart, JCPenney, Kohl’s, and Abercrombie push past the right-wing backlash to offer Pride-related products.
The ad industry’s concern about AI deepfakes grows: Integral Ad Science will measure the negative impact of generated fakes during a year of hefty election spending.
LinkedIn introduces new marketing tools: Video ads and AI integration enhance B2B engagement and efficiency.
Among US beauty shoppers of all ages, beauty and personal care shoppers are most likely to buy in-stores.
CTV is still one of the fastest-growing channels in advertising, fueled by Netflix, Disney+, Max, Amazon Prime Video, and more adding ads to their platforms. But the previously skyrocketing channel has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and CTV and buying inventory even as volume shrinks. Here are five key stats advertisers should know about CTV.
61% of US adults value loyalty programs that are tailored to their shopping preferences, according to a March 2024 Bizrate Insights survey.
On today's podcast episode, we discuss how GPT-4o can help employees with their jobs, how artificial intelligence will shape organizational change design, and if your new CEO might soon be an AI. Tune in to the discussion with our vice president of GenAI Dan Van Dyke and senior vice president of media, content, and strategy Henry Powderly.
Google has a 92% global market share in search, generating massive profits from its ad-driven model. It’s hard to see any platform rivaling that, but generative AI search platform Perplexity, valued at $1 billion, is challenging the leader.
Retailers turn to virtual experiences to boost engagement, awareness: Walmart, Ikea, and Skechers are among the many trying to increase their appeal to younger shoppers while driving sales.
Industry leaders are making progress in AI adoption, but it’s early yet. We delve into where bankers want to take the technology next.