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Can bodycams curb theft and improve the customer experience?

The trend: Walmart, TJX, and other US retailers are deploying body cameras to combat shoplifting, harassment, and violence against staff.

  • To spur adoption, Axon—the maker of police body cams that last year introduced a retail and healthcare version—will release a smaller model called the Body Workforce Mini next year. The device is about the size and weight of an AirPods Pro case, per Business Insider.
  • Beyond video recording, it offers two-way communication for live or AI-assisted support and AI translation services to bridge language barriers.

Why it matters: Smaller, more discreet cameras may make shoppers less likely to feel uncomfortable when staff wear them.

  • If the technology proves useful, it could enhance the in-store experience.
  • But that’s far from certain. If body cams make shoppers feel as if they’re being watched or inconvenienced, the technology could push more people online—much like the backlash to locked-up inventory.

Our take: While the full scope of retail theft is debatable, every stolen item chips away at revenues. With tariffs and rising costs squeezing margins, retailers are testing every lever to protect the bottom line. Body cams may help—but only if they reduce loss without eroding customer trust. Retailers should exercise care in walking a fine line between safety and scrutiny.

This content is part of EMARKETER’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

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