The news: Block plans to offer savings and investing products for children 6 to 12 alongside savings tools for parents of even younger children. It introduced a banking product in 2021 for teens. And this fall it announced a high-yield savings product for the same demographic.

Why it’s worth watching: Block is racing to capture young consumers even before they become financially independent. It has expanded Cash App’s features for teens from peer-to-peer payments to savings and card features, savings goals, investments in stocks and Bitcoin, and direct deposit. Parents must sponsor teen and preteen accounts.

Cash App keeps chasing older Gen Zers, its core demographic, rapidly releasing new products and features to capture and engage Gen Zers 18 and older. In its fall 2025 release, it announced expanded access to Cash App Borrow, tighter Afterpay integration, and new features for Bitcoin payments. And soon it will enable customers to send and receive stablecoins.

Zoom out: The market for banking apps for kids and teens has grown rapidly, with notable fintechs like Greenlight, GoHenry, Monzo, and Acorns. Typical products include savings accounts, debit cards, and financial-literacy modules—and teens frequently get access to investments. For younger children, apps emphasize parental control and teach budgeting and savings. For teens, apps have more advanced tools while enabling parental oversight.

Our take: With Cash App, Block is making a play for younger consumers. Chase and Capital One offer products for kids, but banks overall do not. Young consumers are smartphone- and app-native and see any interaction with a bank in that context. The hook for a financial services company is now an experience—not a product.