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Banks shouldn’t neglect customer-facing AI investments—even if they don’t see immediate ROI

The trend: When asked where they’re seeing the most return on their AI investments, 68% of Canadian banks cited a back-office implementation, while just 32% cited a customer-facing capability, per GFT’s 2025 Banking Disruption Index Report.

The details: Here’s what banks said about the ROI on the capabilities they’ve deployed AI for:

  • By far the most respondents (44.6%) said AI-driven cybersecurity solutions gave them the highest returns.

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