Reach is the most popular metric for measuring the success of influencer marketing programs among US enterprise marketers, per a Linqia study.
Consumer electronics brands like GoPro may define loyalty differently than a quick-service restaurant like Starbucks. A Starbucks customer may visit the chain many times a week or month, but a GoPro customer is likely to make purchases sporadically.
Restaurants, food brands adapt to Gen Z tastes with “swicy,” diverse product offerings: Companies ranging from PepsiCo to Starbucks are looking to capitalize on younger consumers’ desire for dining out and grocery treats.
2024 has been a disruptive year for generative AI (genAI), which transformed from a buzzword into a practical part of marketing workflows, and commerce media as more platforms launch. Meanwhile, advertisers are still figuring out the lifespan of third-party cookies. And connected TV (CTV) advertising got a big boost from Prime Video.
On today's podcast episode, we discuss what a chatbot even is, what the most popular ones are, the main obstacles to widespread adoption, and how AI agents can take things a step further. Tune in to the discussion with host Marcus Johnson and analyst Jacob Bourne.
Over two-thirds (69%) of US ecommerce decision-makers plan to increase investment in social media advertising this holiday season, according to Commercetools. Nearly as many (67%) will increase investment in utilizing social media platforms altogether.
In 12 years, marketplace Tuckernuck has grown from a small online retailer using friends and family to model their product to a robust marketplace offering men’s, women’s, and children’s apparel, accessories, and home goods.
“Affiliate, to my mind, is one of the most under-discussed and underappreciated spending areas in media and advertising,” our analyst Max Willens said on a recent EMARKETER webinar. US affiliate marketing spend will reach $10.72 billion this year and drive $307.27 billion in ecommerce, per our forecast. Driving that spend is a persistently value-conscious consumer, a growing creator economy, and a pivot to publishers with first-party data. Here are five factors contributing to affiliate marketing’s success.
While ad spend allocated to in-store retail media has yet to take off, consumers are ready and willing to engage with digital in-store formats, according to a new survey by EMARKETER in collaboration with Placer.ai.
Ecommerce trends come and go, but delivering a great customer experience is more critical than ever. With fierce competition, one misstep can make shoppers rethink hitting “add to cart.” Personalization, multi-channel engagement, and seamless integration of digital and in-store experiences are key to staying ahead.
There’s an early mover advantage in generative AI (genAI) for advertising and media strategy. GenAI is reshaping advertising and media planning landscapes. The challenge is to overcome implementation hurdles.
On today's podcast episode, we discuss why it has become so hard to get a read on consumer sentiment, the indicators we pay closest attention to to try and make sense of it, and how we expect consumers to feel for the remainder of the year. Tune in to the discussion with host Marcus Johnson, Director of Briefings Jeremy Goldman and Analyst Zak Stambor.
Amazon tests yet another grocery format: Amazon Grocery, which is located next to a Whole Foods Market, aims to fill the hole left by the sister brand’s restrictions on certain ingredients.
Meta and Google enjoy political ad spend boom: The ad duopoly is effective for reaching consumers en masse, but TV spending shifts hint at big changes.
40% of senior marketers worldwide say their CFO is most skeptical of marketing’s value at their company, according to data from Gartner.
On today's podcast episode, we discuss how a department of justice suggested breakup of Google could change search, the potential impact of Walmart’s personalized homepages and customer support, what’s next for the buy now, pay later (BNPL) space, how Tesla’s new “cybercab” could change the world of robotaxis, what charitable donations in America look like, and more. Tune in to the discussion with host Marcus Johnson, director or Briefings Jeremy Goldman, analyst Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.
Retailers face unprecedented challenges this year. From extreme weather events to political uncertainty, brands must prepare for disruption while still meeting consumer demand for value, our analysts said on a recent episode of the “Behind the Numbers: Reimagining Retail” podcast.
Gov. Gavin Newsom's veto of California's landmark AI safety bill SB 1047 underscores the complexities of regulating artificial intelligence, even as OpenAI's shift toward a for-profit model raises new questions about the industry's direction.
The BNPL industry’s explosive growth is a thing of the past. The number of US BNPL users will grow only 6.9% in 2024, a major slowdown from prior years. And while payment value will rise at a still-strong rate of 20.8% this year, it too marks a significant deceleration.
They seem to be responding well to Amex’s 40 product revamps this year, shrugging off higher annual fees