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IAB NewFronts show a promising future for digital marketing, but rapid change requires adaptation

Article by Marisa Jones  |  May 7, 2025
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IAB NewFronts show a promising future for digital marketing, but rapid change requires adaptation
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Topics
Digital Advertising
TV
Media & Entertainment
United States

The news: On day three of the 2025 IAB NewFronts, presenters highlighted the rapidly changing media landscape and channels to prioritize. But perceived limitations and economic volatility spell a future that’s all but certain.

Some key insights:

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