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EMARKETER

Shein and Temu increase European ad spend as tariffs upend US strategy

Article by Marisa Jones  |  May 6, 2025
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Shein and Temu increase European ad spend as tariffs upend US strategy
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Topics
Digital Ad Spending
Digital Advertising
Cross-Border Ecommerce
Europe
United States

The news: Fast-fashion brands Shein and Temu increased their European digital ad spend in April, per Sensor Tower data cited by Reuters. The change reflects a pivot away from the US market, where Chinese merchandise faces steep tariffs.

By the numbers:

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