TikTok leads short-form video views, while Instagram drives engagement: The findings make reach and interaction distinct priorities.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientJust 15% of US parents of school-aged children will do their back-to-school spending in early July this year, down from 28% in 2025 and roughly even with 2019's 14%, according to a July report from Deloitte.
The retailer looks to restaurant delivery to drive consumers to open its app and place orders more frequently.
Partnerships now matter as much as share, logistics, and category depth.
Experiences designed for children can increase spending by shaping where families choose to shop.
Costco, Couche-Tard, and Lowe’s all point to more careful baskets and weaker discretionary spend.
Pharma brands and marketers can reduce prescription abandonment by clarifying benefits, expectations, and savings options.
Signs point to the broader "touch grass" shifts elsewhere, from phone-free events to Gen Z's own efforts to cut screen time while engaging in phone-free concerts and venues.
Brands can test the new feature with story-led creative, then compare results with 6-second views.
On today’s podcast, we discuss what “kidulting” actually means, why toy companies are paying so much more attention to this consumer now, and what non-toy brands can learn from this trend. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Carina Lamb and Principal Analyst Zak Stambor.