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Become a ClientHalf of brand and agency marketers worldwide say their top Amazon retail media priority is improving ROI and efficiency of existing spend, according to November 2025 data from Skai and Stratably.
Offsite media retail represents a growing opportunity for advertisers and retail media networks (RMNs), as outlined in a session during EMARKETER's Commerce Media Trends Summit last week.
YouTube is building an influencer engine through new discovery and paid tools that add Gemini search, bulk outreach, and channel takeovers.
Pinterest's new Promote a Pin turns posts into ads via mobile, pairing AI tips with real-time data to ease entry.
Brands treat codes as add-ons, not revenue assets, despite demand for info and consent-based data.
Platform AI improves ad buying, but brands pay more for the same clicks as auction competition heats up.
68% of small-business owners in select countries say social media posting and paid ads will drive the most value for their business in 2026, more than any other channel, according to a January survey from Constant Contact.
Retailers have prioritized convenience while underestimating in-store behavior, said Placer.ai CMO Ethan Chernofsky at EMARKETER’s Commerce Media Summit.