Google Maps reached 153.0 million US unique visitors in July, more than 2.5 times Apple Maps' 60.7 million, according to a September report from Comscore.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientBetter measurement and simpler buying could make OOH a stronger contender for ad budgets.
Brands should vet new shows for staying power and protect investments against abrupt cancellations.
In September 2026, we analyzed 5,630 ChatGPT and 5,630 Google Gemini recommendations across five automotive categories to compile the AI Visibility Index.
In today’s podcast episode, we discuss what it would mean for your smart fridge to act as a personal food assistant, what if Skydance is unable to pay off its $80 billion debt load, and how conversational commerce could disrupt the third-party marketplace flywheel. Join Senior Director of Podcasts and host Marcus Johnson, Vice President Suzy Davidkhanian, Analyst Marisa Jones, and Vice President and Principal Analyst Sarah Marzano. Listen wherever you get your podcasts, or watch the episode on YouTube or Spotify.
Wayfair is concentrating its fall advertising on sports with the “Wayfair Delivers” campaign, anchored by a new TV ad starring quarterback Matthew Stafford and his family. Stafford’s status as an All Star quarterback gives the spot contextual relevance for football fans, while the family setting gives casual sports watchers a relatable hook. Together, the two audiences help Wayfair get the most from its spend.
Rejecting personalized pricing could help preserve shopper trust as scrutiny of data-driven pricing intensifies.
Repeat buying rose 6.6 points in Q2 as overall rates fell, showing the value of customer relationships beyond big purchases.
Drugmakers get clearer expectations for approvals and patients get a defined role in drug development.
Brands can influence purchase decisions, though fragmented journeys complicate attribution.