51.0% of US digital shoppers haven't bought products through an AI platform like ChatGPT or Google Gemini and aren't interested in doing so, according to an August survey from Bizrate Insights and EMARKETER.
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Become a ClientUS shoppers will spend $275.1 billion online this holiday season, up 6.7% from last year, according to a September report from Adobe.
Banks are restricting account access as autonomous activity threatens consumer trust.
Strong spending from affluent travelers is helping offset higher fuel costs.
Brand-lift studies could attract bigger budgets, though marketers need proof beyond RMN-reported results.
AI search is quickly changing how consumers discover and evaluate brands, but marketers are still figuring out how to measure, and improve, their visibility. Most marketers are still experimenting, often building on existing SEO strategies. But AI search requires marketers to think beyond where their websites rank. AI-generated answers can draw on brand websites, publishers, social platforms, reviews, affiliates, and community conversations, making visibility a much broader challenge.
Marketers can encourage adoption of caregiving AI tools by emphasizing how practical use cases support loved ones' care without replacing human involvement.
TikTok’s peptide search restrictions could spur tighter oversight of promotions, affiliate deals, and seller links across social platforms.
On today’s podcast, we discuss whether baseball is actually growing, if its traditions are a strength or a weakness, whether it has a star power problem, and which sponsorship opportunities marketers might be overlooking. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Director Oscar Orozco. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
With 55% frustrated by ad volume, marketers should prioritize relevant, host-read spots over frequency