Social media nears half of digital ad revenues: Platforms will take 44% of online ads by 2030, hitting $640 billion as AI tools and short video lure budgets.
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Become a ClientIn today’s podcast episode, we discuss what “wellness” means to Americans today, the relationship between the wellness movement and the traditional healthcare industry, and how brands and retailers are redesigning their offerings for wellness-conscious shoppers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
UK grocery giant Tesco has quietly assembled a retail ecosystem that extends far beyond traditional supermarkets, using loyalty data, personalized pricing, and retail media to maintain market dominance while competitors struggle against discount chains.
Most shoppers are fine with screens in grocery stores and a growing number are actively buying because of it. What they won't tolerate is a screen that gets in their way.
Few global events command this level of attention, which is why companies are investing heavily.
Low-cost ecommerce shipments drop as fuel costs and tariffs bite.
The Google Gemini ecommerce blackout: Brand size is irrelevant as AI search gatekeeps traffic and rewards niche, machine-readable catalogs over big budgets.
That’s a risky strategy at a time when macroeconomic headwinds are building.
Brands credit rewards data and perks for more visits, higher spend, and sharper targeting in Q1.