Even as the Iran war trims budgets, digital maintains an 84% share of total ad spending, with CTV poised to capture outsized gains.
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Become a ClientOn this episode, we examine the challenges and best practices for measuring impact of commerce media advertising. We discuss discuss moving beyond platform-reported metrics, incrementality testing frameworks, clean room strategies, cross-network measurement and building internal capabilities. Arielle Feger, EMARKETER’s Senior Analyst, Media Content hosts Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms and Matt Barresi, President of Digital Commerce and Capabilities at Kimberly-Clark.
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AI has already overhauled how retailers think about the beginning of consumers' purchasing journey. How AI can help in the middle of that funnel, as consumers deciding what and where to purchase, is starting to take shape.
This FAQ covers what agentic commerce is, who the key players are, and what brands and advertisers should do about it.
Reduced USPS volume could mean higher rates and tougher delivery economics for small and midsize retailers.
Rising AI adoption among younger consumers for mental health and emotional support makes safe chatbot design table stakes, especially as lawsuits mount.
Mega rounds now dominate late-stage digital health dealmaking, with startups attracting capital through scale, proven market fit, and AI value.
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