72% of Gen Z consumers in North America have taken action against a brand because of its AI-made marketing, according to a July survey from Rival Technologies.
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Become a ClientIn today’s podcast episode, we discuss why short-form video is gaining attention faster than other major formats, why people in different countries are using AI, and some of the most surprising insights into how people around the world spend their time online. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Paul Briggs, GWI Chief Insight Officer Jason Mander, and Starcom EVP and Head of Growth Planning Eddie Parker.
Travel advertisers paid $36.00 per thousand Meta ad impressions in Q2 2026, 10 times the $3.60 that financial services brands paid, according to a recent report from MindgruveMacarta.
With just 5.1% market share, its products may serve advertisers best as a complement to Google.
A lower cash-out minimum could retain smaller creators and help brands build steadier partnerships.
Incomplete and inconsistent data makes industrywide standards essential for relevant targeting.
HYSA redemptions can help Amex capture more of Gen Zers’ financial lives.
A creator with millions of followers can put a product in front of an enormous audience. Convincing that audience to buy it is harder. Yet brands often approach influencer partnerships with reach and engagement at the top of their wish lists, without first establishing what they want the influencer to accomplish.
The deal gives DoorDash immediate grocery scale, retailer relationships, and a larger commerce media business.
Burger King and Chipotle are drawing diners with better food and experiences rather than relying heavily on discounts.