Trending

Parents lead the push to keep kids off social media August 11

63% of adults ages 30-49 support a ban on under-16s using social media, the highest of any age group and more than triple the 19% who oppose it, according to a June survey from Pew Research Center.

Powerful Data and analysis on nearly every digital topic

The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.

Become a Client

With liquidity assistance and cash back, Square deepens its potential to snag higher ticket items.

In July 2026, we analyzed 7,460 ChatGPT recommendations across 16 food and beverage categories to compile the EMARKETER AI Visibility Index.

Disney+ and Hulu add iHeartMedia video podcasts: The deal could give marketers premium inventory with audiences primed to act on ads.

51% of US digital food and beverage buyers purchased food or beverage on Amazon, including AmazonFresh and Whole Foods, in the past 30 days, according to a May survey from Bizrate Insights and EMARKETER.

Paze needs to onboard more merchants if it’s going to translate that bump into sustained adoption.

Travel platforms should integrate into AI platforms that prioritize security to retain commercial users’ trust in agent delegation.

Media companies, tech giants, and retailers could face dramatic shifts if sports viewership declines, Meta loses billions in youth safety lawsuits, or AI transforms every product placement into personalized ad inventory. Sports rights spending is on track to hit about $70 billion a year by 2030, and every dollar of it comes out of something else. "The amount that media companies are paying for sports rights continues to climb. It's gonna be about $70 billion a year by 2030, and it's taking away from what they do otherwise," said our analyst Ross Benes on a recent episode of "Behind the Numbers." Three scenarios below look unlikely today. Each would rewrite how these businesses operate.

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

Sign Up

In July 2026, we analyzed 14,540 ChatGPT recommendations across 20 apparel and fashion categories to compile the EMARKETER AI Visibility Index.