40% of global consumers say they’ve gone out of their way to spend less on US products in response to tariffs, with Canadian consumers leading the way, based on July data from Morning Consult.
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Become a ClientUS online sales jumped 8.2% year over year to $88.7 billion in October, with $9.1 billion spent during Amazon’s Prime Big Deal Days and rival promotions, according to Adobe Analytics. The surge highlights ecommerce’s growing clout, driven by social and influencer-led shopping. Despite resilient consumer spending, rising reliance on Buy Now, Pay Later and record credit card debt hint at mounting financial strain. With forecasts pointing to slower but still solid holiday growth, the season is set to reflect a polarized economy—strong at the top, stretched at the bottom, yet collectively keeping ecommerce momentum alive.
On today’s podcast episode, we discuss why measurement is harder than it used to be, how the metrics advertisers use to evaluate their spend are changing, and what marketers can—and should—do to navigate this transition effectively. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Max Willens, Nielsen's Head of Performance Marketing Alison Gensheimer, and SVP and Head of Advertisers and Agencies Matthew Devitt. Listen everywhere, and watch on YouTube and Spotify.
The world’s largest digital platforms are increasingly treating AI as the foundation of a new commercial paradigm, according to recent earning calls from Google, Amazon, and more.
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On today’s podcast episode, we discuss the main factors leading marketers to cut spending at the moment, how advertisers are adapting their approach to measurement, and what is happening in the industry as more marketers begin to embrace the opportunity to shift spend at a higher velocity. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Max Willens, Nielsen's Head of Performance Marketing Alison Gensheimer, and SVP and Head of Advertisers and Agencies Matthew Devitt. Listen everywhere, and watch on YouTube and Spotify.
In recent regulatory filings, JPMorgan and Bank of America (BofA) said they’re responding to government requests related to policies and processes around “providing, maintaining, or discontinuing financial products or services to certain clients or potential clients.” The fire politicians are stoking introduces reputational and business risks for banks among customers as well as the risk of regulatory action by agencies that have traditionally demanded rigorous screening of current and prospective customers.
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