Versant rides digital lift: Platforms and licensing jump, cushioning linear declines as pay TV loses scale.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientPolicy whiplash and a 27% sales drop force a pivot back to hybrids.
Get the correct answers to our Big Question quiz in the eMarketer Retail Daily newsletter from Insider Intelligence.
Gas-fueled gains masked underlying demand as inflation erodes spending power.
Instead of having to qualify for a personal advisor, lower-net-worth users can access personalized insights via AI.
Keynova’s Online Banking Scorecard shows consistency is key in earning customers’ trust.
The new FDA commissioner may scrutinize some of Makary’s outgoing programs, but initiatives like AI-driven drug reviews and tighter oversight of drug advertising are likely to continue.
Social media is the internet’s front door: Social drives non-search OTT streaming and gaming traffic, moving discovery into feeds.
Coca-Cola tests universal metric: UMM aims to measure paid, owned, earned, and shared media on one scale to tame fragmented data.