The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientOutcome-specific frameworks can help advertisers compare performance and justify larger investments.
Target and Chase are betting that the future of marketing won’t be purely digital. Instead, physical experiences, from retail stores and bank branches to exclusive events, can become engines for digital content, creator amplification, and consumer connection.
AI-powered search is reshaping how consumers discover products, and it's creating urgent monetization challenges for publishers, browsers, and commerce platforms. Consumers spend an average of at least 23 minutes a day in AI chat platforms, and that time will more than double by 2028, according to industry experts. "Consumers on average spend at least 23 minutes within AI chat today, and that will more than double by 2028," said John Nitti, global chief business officer at adMarketplace, during a panel at Advertising Week New York this week. "Advertising expenditure is actually a two-year lag. So the consumer has always been ahead of marketing."
42% of US retail leaders rank social commerce, like TikTok Shop and Instagram Shopping, among their top two holiday order drivers, edging out the 41% who say the same of their own ecommerce site or app, according to an August report from Narvar and eTail Insights.
New buying and AI tools could help the platform capture more transactions from brands and shoppers.
It signals how the FDA may interpret tone, framing, and context in social media pharma marketing.
Walmart and McDonald’s are drawing lines around dynamic pricing as consumers grow wary of how prices are set.
Skydance inventory gains purchase-based targeting, giving marketers reason to keep linear in the mix.
Extra cash back can keep group spending in-app, especially when Venmo targets social organizers.