Yahoo’s agent hub: Yahoo links third-party AI agents in one DSP, reducing integration friction across existing tech stacks.
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Become a ClientIn today’s podcast episode, we discuss what summer travel will look like for Americans this year, where people go online to book their vacations, and how AI is helping travelers plan and manage their trips. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Research Jennifer Pearson and Principal Analyst Zak Stambor. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Analyst Paola Flores-Marquez, and Senior Analyst Gadjo Sevilla. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
YouTube/YouTube Music is the most-used digital audio platform, reaching 51% of US digital audio listeners and standing alone as the only option to clear the halfway mark, according to a March 2026 Harris Poll and EMARKETER survey.
China’s luxury goods market is poised for a return to growth as government policies and easing economic pressures boost demand. But this positive sentiment is not equally shared, and changing consumer preferences will continue to challenge luxury brands.
Americans are spending more on health and wellness, and the reasons have less to do with income than with institutional skepticism. That dynamic is creating a significant retail opportunity, one that major retailers are already moving to capture. "[Wellness] has evolved into a much broader concept that combines physical health and mental health and emotional balance and lifestyle habits and longevity," said EMARKETER analyst Rajiv Leventhal in a recent episode of "Behind the Numbers."
Marketers have a clear idea of what channels deserve their energy, like AI ad spending, retail media, and influencer marketing. So instead of heading into Cannes Lions with concerns on where to invest, they're more focused on how to make those investments work. Some 38.7% of US marketers say that while creative is important, measurement gaps prevent it from meaningfully influencing investment decisions, according to a February EMARKETER and Perion survey.
AI shopping assistants such as Amazon's Alexa for Shopping (formerly Rufus), Walmart's Sparky, ChatGPT, and Google Gemini are reshaping how consumers discover and evaluate products. Retailer-owned assistants are already lifting order values and conversion, while standalone AI platforms struggle to convert recommendations into purchases. This FAQ covers how AI shopping assistants work, what they mean for brand loyalty, and how brands earn a place in AI-generated recommendations.
Updates to the Children's Online Privacy Protection Act (COPPA) are forcing marketers to rethink how they’re reaching children online, making transparency increasingly important as regulators, advertisers, and platforms face greater scrutiny over how kids' data is collected and used. The updates went into effect on April 22 and expand the definition of personal information to include biometrics, requires greater transparency around data collection and gives parents multiple opportunities to consent or decline data sharing, rather than presenting them with a one-time approval.
Key stat: News and media topped all verticals with a $7.93 video ad CPM in Q4 2025, the priciest audience to reach via video, according to an April report from BIScience.
On today’s podcast episode, we discuss how ThredUp markets to both of its customer groups—the buyer and the seller—how it balances brand storytelling with performance marketing, and where AI is actually making the biggest difference for its customers right now. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Kristen Brophy, Senior Vice President and Head of Marketing at ThredUp.