Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientAudio is leading the story as Spotify allows for users to disable video, but carousel ads and Sponsored Playlists keep visuals in play.
Ogilvy's global survey found that the consumers who choose their favorite brand 75% of the time or more aren't primarily motivated by rewards mechanics. Instead, they're motivated by something harder to manufacture: The belief that the brand actually shares their values, improves their lives, and understands their world.
Acquisitions aim to create a one-stop services hub despite a sluggish housing market.
Clear value and experiential stores power standout gains.
The retailer is focused on faster delivery and grocery as key levers to capture store-based spending.
Economic strain and trade turmoil accelerate secondhand adoption.
Grocers can save on swipe fees if incentives flip more consumers to the payment method.
Backlash over Medvi’s telehealth business after a NYT report signals increasing scrutiny of online health ads.
Pharmacies and telehealth brands are racing to capture GLP-1 pill users, making strong customer service and patient support essential.