In today’s podcast episode, we discuss why YouTube is the “new king of all media,” the strategies most likely to help competitors catch up, and what—if anything—might trip YouTube up. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Marisa Jones. Listen everywhere, or watch on YouTube or Spotify.
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Become a Client40% of US ad buyers say understanding agentic ad buying and campaign execution is one of their top concerns for 2026, according to a January survey from the IAB.
AI is speeding up B2B buying without making decisions easier. Buyers move through early research faster and with less vendor contact. Marketers need clear, specific, consistent information across touchpoints—or risk losing ground in evaluation.
While digital in-store retail media remains a small fraction of total retail media spend, the real challenge is integrating digital formats into physical stores thoughtfully to create a cohesive customer experience rather than a fragmented one.
New shoppable placements, unified logins, and strong results tie streaming ads to measurable sales impact.
Bicultural Latinos drive faster spending gains and reward culturally fluent brands with loyalty and action.
Higher fuel, freight, and inflation threaten margins as shoppers grow more price conscious.
A new 8% package fee risks compounding volume declines as Amazon reevaluates its shipping mix.
As consumer spending flattens, issuers and networks are competing for SMB and corporate spending for growth.
Offering in-app subscription cancellations can prevent younger consumers leaving issuers for fintechs.