Over half (52%) of senior data and technology executives worldwide use generative AI to boost internal productivity, according to a June survey from MIT Technology Review Insights.
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Become a ClientOn today’s EMARKETER Miniseries—A Blueprint to Better Measurement—we explore the appeal of Amazon not just as a sales platform but also as an advertiser, how Amazon Ads defines omnichannel metrics, and a few examples of campaigns that have performed particularly well. EMARKETER Principal Analyst Sky Canaves speaks with Kolby Capelouto, Head of Sales for Durables at Amazon Ads. Listen everywhere you find podcasts, and watch on YouTube and Spotify.
Amazon's recent business moves, examining corporate layoffs, AI-powered shopping features, and new smart glasses technology for delivery workers paint an interesting view of its immediate future and what it could mean for consumers.
WunderKIND Ads announced an integration with Yahoo DSP Thursday that will unlock scalable access to Wunderkind’s connected TV (CTV) pause ad inventory through private marketplace (PMP) deals. Wunderkind’s and Yahoo DSP’s integration delivered a 12.6% lift in purchase intent for what the announcement refers to as a “leading luxury retailer”; an almost 10% lift in brand favorability; and a 28% more cost-effective CPC than the retailer’s holiday average. Those using Yahoo DSP can now take advantage of Wunderkind’s high-performing pause ads, unlocking scalable access to formats proven to lift purchase intent, strengthen brand perception, and drive more efficient results.
Retail media’s early free-for-all is giving way to a more deliberate approach. At last week’s EMARKETER Summit, leaders from Kellanova and Every Man Jack described how marketers are sharpening their focus, rethinking measurement, and preparing for an AI-driven discovery landscape.
PNC unveiled direct Bitcoin trading for private bank clients—high net-worth (HNW) and ultra-high net-worth (UHNW) individuals. PNC clients will be able to buy, sell, and hold Bitcoin through PNC using Coinbase’s crypto as a service product. Amid the Great Wealth Transfer, banks and brokerage firms can’t ignore crypto, and they shouldn’t satisfy themselves with retail offerings. With integrated crypto trading and custody, PNC fixes a crucial competitive gap with crypto firms and forward-thinking brokerages, augmenting wealth services to attract consumers who expect to invest in crypto. Peers will follow.
Many Gen Xers have waited until their later working years to prepare for retirement, according to a Harris Poll study, and they’re racing to catch up. After they realized retirement was nearing, 40% of Gen Xers said they cut back on discretionary spending. The story about the Great Wealth Transfer often leaves out Gen Xers. Banks should be preparing their advice offerings for the upcoming wave of Gen X retirements among and the financial strain many face as that transition nears, so these customers aren’t left behind.
BNY will integrate Google Gemini Enterprise into Eliza, its in-house AI platform. Gemini will give Eliza deep research tools and let BNY’s employees build AI agents that draw from and act on the bank’s vast libraries of financial data. The haves and have nots of banking’s AI era are coming into relief. The top strata are institutions that have invested heavily in data infrastructure that supports AI’s needs. The next strata are developing dedicated AI strategy but aren’t building as much in-house. Banks in the final strata haven’t found ways to use AI at scale but need to now.
On today's podcast episode, we discuss the Thanksgiving shopping season—what surprised us most, what it revealed about the fragility of the US consumer, and how much AI moved the needle for shoppers, and retailers. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Zak Stambor, and Analyst Rachel Wolff.