On today’s podcast episode, we discuss what back-to-school tells us about the holiday shopper, ways AI could show up during holiday shopping, and one holiday change retailers still have time to make to their digital marketing, promotional, or customer-experience strategy. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Arielle Feger.
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Become a ClientGoogle owns six of the 15 most-visited US smartphone apps, led by YouTube at 176.7 million unique visitors and 75% reach, according to July data from Comscore.
Programmatic scale makes CTV easier to buy, but fresh creative will be key to avoiding ad fatigue.
Lower CPCs and solid CVRs make the platform a cost-efficient complement to Google search.
24.9% of US internet users searched for auto insurance information online, nearly double the 14.3% who looked up a new vehicle, according to an August report from Comscore.
For the modern B2B marketer, the AI revolution can often feel less like a streamlined future and more like a high-stakes construction experiment. While the market is teeming with tech companies offering task-oriented "marketing agents" designed to automate isolated workflows, specialist marketing solutions providers say the industry is solving the wrong problem. Sandeep Menon, co-founder and CEO of agentic marketing platform Auxia and former vice president of marketing for payments at Google, argues that large brands' core challenge isn't automation, since they already have plenty of that. What's missing, he says, is context and intelligence.
A deal with Wonder gives it campus dining tech and a path to more repeat orders.
Prime Big Deal Days will spotlight exclusive products, grocery savings, and AI features as retailers compete for early holiday spending.
India’s quick-commerce gains could inform Amazon’s US and Europe strategy.
HYSAs and AI payroll could attract SMBs, but banks can counter with in-person support.