Meta taps Reels’ captive moment: New 5-second post-view ads aim to monetize 46% of time spent—without interrupting the scroll
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Become a ClientIndustry KPIs flag Gen Z drop-off: Software sites lost 43% of young visitors over six months as chatbots absorbed search, schoolwork, and workflows
LinkedIn wants to be a B2B influencer hub: A new marketplace lets advertisers browse creator “cards” to find ideal partners.
YouTube's share of US grocery purchase-intent clicks rocketed from 2.2% to 55.2% YoY, vaulting it from last place to first among social platforms, according to first-quarter data from MikMak.
On today’s podcast episode, we discuss how technology has changed the way Rainbow's customers research, compare, and ultimately make purchasing decisions; what the retailer has learned about serving customers that higher-end, luxury, and mainstream retailers could benefit from; and why "every AI experiment designed to replace a person failed, while every experiment designed to make a talented person better succeeded." Tune in to hear the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Zak Stambor, and David Cost, Chief Digital Officer at Rainbow Apparel.
Amazon will dominate, but rivals are poised to draw deal-driven shoppers.
Energy-driven inflation erodes consumers’ purchasing power, clouding H2 demand.
More shoppers are comfortable letting AI assistants filter brand communications and product recommendations.
Wing expansion to 20 markets tests speed as a niche advantage.
Issuers can use win back volume on purchases too big for a credit card but too small for a personal loan.