While 45% of US adults expect free shipping on any order, 16% of those consumers will not make a purchase if they have to pay for shipping, revealed August 2025 data from Radial and Dynata.
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Become a ClientAccording to a PYMNTS study sponsored by Block, 42% of scam victims consider changing to a new bank, and 19% have done so. That may be nearly 10 percentage points higher than bank switching in the general population. The financial losses FIs face from compensating customers for fraud and chasing down lost funds may eclipse their loss of business from customers who have been scammed. FIs’ brand value may also fall when they fail to put in place the right protections.
Walmart and Target will both transition to new CEOs on February 1, but the circumstances behind the changes diverge sharply. Walmart is handing John Furner a business with strong momentum, expanding ecommerce capabilities, rising membership adoption, and continued innovation, including its partnership with OpenAI. Target, by contrast, is passing leadership to Michael Fiddelke as sales soften, traffic slows, and its digital efforts lag behind key rivals. The continuity approach aligns with Walmart’s stable trajectory, but Target’s persistent challenges suggest it would benefit from broader strategic shifts to regain competitiveness.
Google offered remedies to settle an antitrust case in the European Union following a nearly €3 billion ($3.5 billion) fine arguing that Google abuses its dominance in digital advertising. The EU’s tough stance signals that the global regulatory environment is intensifying.
A Snapchat, Publicis Media, and Ipsos study revealed creator preferences for brand collaborations, outlining the path ahead for brands who increasingly rely on influencer marketing. Accounting for creator preferences is key to striking influencer partnerships that last and make a tangible impact.
“To say that anybody has an emotional response to any marketing expression is the highest praise one might receive,” said Nicolas Chidiac, chief strategy officer at Razorfish. “But the reality is it’s a significantly harder reality to materialize.” The gap between belief and consumer behavior is wider than many realize.
18% of US adults have tried a GLP-1 drug to lose weight or to treat diabetes or heart disease, and 12% are currently using them, per new KFF survey data. That’s a sharp increase from 12% who had taken a GLP-1 and 6% of consumers who were using a GLP-1 in 2024. Marketers will need to capitalize on growing interest and awareness by positioning GLP-1 use around whole health, not just weight loss.
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Rising CPMs, algorithmic volatility, and audience fatigue are flattening social’s growth curve as marketers run into diminishing returns on Meta, TikTok, and Google. That ceiling is forcing brands to seek fresh reach—and connected TV (CTV) is stepping into that void with premium screens, measurable outcomes, and higher emotional lift. As social hits its natural saturation point, CTV delivers the attribution clarity and emotional weight brands can’t get from feeds anymore. Advertisers should make CTV a central line item—not an extension of social video—and use AI-powered optimization to drive efficiency and real-time tuning.