Trending

Powerful Data and analysis on nearly every digital topic

The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.

Become a Client

Meta builds creator cadence: New planner and bulk Reels tools steer creators toward steady, original output at scale.

On today’s podcast episode, we discuss why the mega shopping festival Singles’ Day is so much larger than Prime Day, how the event is more interactive, and how US retailers and brands can start capitalizing on Singles’ Day as a cultural moment, a marketing opportunity, and a demand driver. Tune in to hear the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Christopher Carl, Head of Marketing & Commercial Strategy for the US at AliExpress (Alibaba Group).

US CPG advertisers are expected to spend nearly $59 billion on ads in 2026, according to an EMARKETER forecast. How that budget gets activated across retail media networks matters more than ever as brands navigate fragmentation, demand better measurement, and push for industry standardization.

Strong comp growth and profitability show the treasure hunt model’s appeal in a tight economy.

The brand’s creative revamp lifts sales, outpacing rivals in a soft market.

James Murdoch will buy New York Magazine, half of Vox Media: The $300 million deal is spotlighting consolidation in digital media.

46% of US genAI assistant users are resistant to both AI advertising and agentic AI commerce, more than the share open to either format, according to a January survey from Mod7 Research Strategy.

Reddit builds a performance case: Beta attribution and unified reporting aim to prove Reddit’s role beyond awareness.

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

Sign Up

Meta cuts 8,000 as AI spend soars: Layoffs and a 7,000-person shift to AI units show how compute costs are rewriting Big Tech workforce math.