71% of US marketers say establishing ethical and privacy standards should be the top priority when preparing for a future where consumers delegate tasks to AI agents, according to an October 2025 survey from the Association of National Advertisers and The Harris Poll.
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Become a ClientOur analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why podcasts will be more important to digital audio marketers than music and how FAST services will help push AVOD viewership across the 200 million milestone. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen everywhere, and watch on YouTube and Spotify.
Nearly two-thirds of worldwide marketers (64%) say reduced use of traditional search engines like Google will be the top AI-driven shift impacting digital advertising over the next few years, according to a September 2025 survey from Funnel and Ravn Research.
"Retail and growing a business today relies a lot more on developing alternative revenue streams and brand building that goes far beyond the typical selling products at a good price," said our analyst Blake Droesch during a recent “Behind the Numbers” podcast recorded live at the National Retail Federation's (NRF) 2026 Big Show.
AI deepfakes are sparking a global crackdown after Grok’s explicit content scandal triggered UK probes and stricter safeguards--raising governance stakes for AI tools.
This FAQ covers what marketers need to know about native advertising formats, regulatory requirements, emerging AI capabilities, and budget allocation strategies for 2026.
CTRs and CVRs rise with repeated YouTube creator integrations—proving the ability of repeat brand exposure to drive action.
Retailers can’t bank on a housing rebound just yet.
The deal promises to give brands a clearer view of how marketing drives both clicks and carts.