The World Cup remains one of the globe’s most popular sporting events. While US interest in the quadrennial event has historically lagged other countries, it may be inching up due to hosting duties—but not dramatically. TV will dominate US viewing habits, and host cities stand to benefit from fans.

The World Cup remains the globe’s second-most popular sporting event

Historical figures show that while global viewer numbers for the FIFA World Cup trail the Olympics, they’re still several times bigger than those seen for the Super Bowl.

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Data Drop: 5 Charts on the 2026 World Cup

The Global Game, the US Exception

The World Cup remains the globe’s second-most popular sporting event

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