Spotify outlines how AI, automation, and immersive experiences will reshape how brands connect with consumers in 2026.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientSemafor’s rise shows publishers are supplementing inconsistent ad revenues with events and sponsorships.
47% of marketers worldwide say better attribution and measurement is the top benefit of integrating martech and adtech systems, according to an August survey from EMARKETER and Zeta Global.
45% of US adults say pleasant and happy visuals in pharma ads are misleading, according to November 2025 data from SiriusXM Media.
Our analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how the digital shelf for ecommerce will adapt to speak to AI audiences and how retailers will counter AI’s rise by connecting with customers IRL. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.
Despite that solid growth there is growing cause for concern about the broader environment ahead.
AI influenced $262 billion in global holiday sales, but most impact came from chatbots and behind-the-scenes customer service, not from shopping assistants.
Prediction market companies Polymarket and Kalshi are valued in the billions of dollars—but risk abounds.
The integration of Nutmeg brings retail wealth management under its brand.
It's funding is secure for now, but the CFPB's future is far from settled.