60.9% of US marketers prioritize generative insight summaries as their top AI enhancement for next-gen marketing mix modeling (MMM), nearly double the share focused on dynamic learning features, according to an October 2025 survey from EMARKETER and Rakuten.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientIn place of the monthly retailer rankings, “Behind the Numbers” has launched the Unofficial Monthly Retailer Awards (UMRAs). Each month, the awards will spotlight retailers that stand out in three key categories: Most impactful campaign, best in-real-life initiative, and best under-the-radar move. Analysts will nominate standout brands, and host Suzy Davidkhanian will select the winners based on their cases.
Behaviors vary between kids with Gen X vs. millennial parents.
Banks’ focus has been rationalizing and renovating their physical footprints.
It’s an early mover among traditional financial institutions.
On today’s podcast episode, we discuss the impact of President Trump’s second year on media, advertising, and technology, including how AI chips are influencing innovation, marketing contingency plans, and the changing role of the CEO. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Content Jeremy Goldman and Senior Analyst Gadjo Sevilla. Listen everywhere, and watch on YouTube and Spotify.
71% of US marketers say establishing ethical and privacy standards is the top step for preparing for AI agent-led commerce, according to an October 2025 survey from ANA and The Harris Poll.
After years of digital acceleration, US retailers are heading into 2026 facing a more complicated reality. Tariff-related cost pressures still exist, retail media is maturing from experimentation to discipline, and AI is moving from back-end efficiency to front-of-house influence. Across all three forces, one theme is emerging for retail leaders: The physical store is becoming more, not less, central to how retailers protect margins, influence decisions, and differentiate experiences.
AI platforms’ long-held anti-advertising stance changed in January 2026. The rising cost of competing in AI has forced OpenAI and Google to launch AI ad pilots, and other platforms will likely follow suit. But advertisers may not be the winners in this gold rush.
In 2026, brands’ revenue gains will come less from AI tools and more from integrating high-quality data that informs decisions.