To mark The New York Times' 175th birthday last month, New York Times Advertising (NYTA) launched a campaign showcasing nine historic advertisements from long-standing brand partners. NYTA's campaign centered on a nine-page print spread on September 18 and a digital experience. "It's this evolution of storytelling that came about within advertising," said Tusar Barik, senior vice president of marketing at NYTA. "[The campaign] felt like a really great opportunity to do that and work with these partners that we've worked with for decades, if not centuries."
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Become a ClientBrands already face pressure to react quickly to shopping behaviors, platform algorithms and trends. But it stood out at ShopTalk that reflexively responding to every signal can distance consumers from a brand.
In August 2026, we analyzed 6,560 ChatGPT recommendations across 28 B2B agency and marketing technology categories to compile the AI Visibility Index.
Nearly half (49%) of Gen Z and millennial pet owners have designed, or considered designing, a specific part of their home for their pet, according to an April survey from The Harris Poll.
In today’s podcast episode, we discuss how our relationship with screens is changing, how the emergence of consumer-facing AI is influencing the way we spend and divide our attention, and how retailers and brands are designing experiences that people remember rather than simply photograph. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian, Senior Vice President and Head of Marketing at Atmosphere TV Lindsay Sutton, and Chancellor’s Professor Emerita of Informatics at the University of California, Irvine, Gloria Mark. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
In Q3 2026, we analyzed 14,540 ChatGPT recommendations across 20 apparel and fashion categories to compile the AI Visibility Index.
But content that explains conflicting clinical and AI guidance is essential for patient trust.
Consumers are still spending on the category, creating opportunities for retailers to weave wellness across assortments.
The retailer is pairing deals with faster fulfillment to build more frequent shopping habits.
Companies disagree on letting AI complete purchases, but visibility on AI platforms is becoming harder to ignore.