Trending

YouTube is now where grocery shoppers click to buy June 10

YouTube's share of US grocery purchase-intent clicks rocketed from 2.2% to 55.2% YoY, vaulting it from last place to first among social platforms, according to first-quarter data from MikMak.

Powerful Data and analysis on nearly every digital topic

The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.

Become a Client

On today’s podcast episode, we discuss how technology has changed the way Rainbow's customers research, compare, and ultimately make purchasing decisions; what the retailer has learned about serving customers that higher-end, luxury, and mainstream retailers could benefit from; and why "every AI experiment designed to replace a person failed, while every experiment designed to make a talented person better succeeded." Tune in to hear the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Zak Stambor, and David Cost, Chief Digital Officer at Rainbow Apparel.

As agentic commerce reshapes retail, it forces brands to rethink everything from product discovery to purchase completion. "The biggest threat of all of this agentic commerce is the impact it has on how people discover new products to buy, how they find new things, and make purchase decisions," said Jason Goldberg, chief commerce strategy officer at Publicis Groupe, during a recent Publicis Commerce webinar. "This is the disruption of discovery."

30.3 million US adults aged 18+ visited Roblox.com in March 2026, each spending an average of 876.6 minutes, or roughly 14.6 hours apiece, according to a March study from Comscore Media Metrix Multi-Platform.

TV’s ROI gap narrows: Comcast-Affinity links ad views to sales, yet privacy gaps and sample bias cloud results

Recent earnings reports from the nation's largest retailers gave a peek behind the curtain for how they aim to improve AI offerings, and where they value it most in their business.

In May 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.

In May 2026, we analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories to compile the AI Visibility Index.

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

Sign Up