Amazon Prime Video hikes its ad-free price by 67%, making ads the default as streaming competition intensifies.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientMeta's “Sponsored” label becomes “Ad,” a subtler tag that may lift engagement—and invite new scrutiny.
Better measurement is the top unlock for digital audio ad investment: 45% of marketers worldwide say more robust measurement and attribution tools would drive greater spending, and 43% cite improved ROI transparency and benchmarking, according to a November 2025 survey from Amazon Ads and EMARKETER.
1- and 3-hour delivery options add urgency—and a revenue stream—on top of the free same-day option.
Consumers are shopping with AI assistants on retailer sites and through third-party chatbots like ChatGPT and Perplexity, and retailers are paying attention.
PowerMac and low-sugar Capri Sun aim to refresh iconic brands as better-for-you rivals crowd shelves.
Shoppers are researching more than ever, forcing brands to prove value beyond specs and splashy upgrades.
By launching an integrated jewelry platform, the luxury goods giant aims to rival LVMH and steady group sales.
Paze still must combat entrenched consumer checkout habits with competitors like PayPal
Collections from John Galliano will help elevate perception and fend off Shein.