Samsung's Amazon Ads integration and AI targeting bring shoppable, full-funnel capabilities to Samsung TV Plus.
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Become a ClientHalf of brand and agency marketers worldwide say their top Amazon retail media priority is improving ROI and efficiency of existing spend, according to November 2025 data from Skai and Stratably.
Offsite media retail represents a growing opportunity for advertisers and retail media networks (RMNs), as outlined in a session during EMARKETER's Commerce Media Trends Summit last week.
The acquisition could create a more formidable competitor to L’Oréal, but complicate Estée Lauder’s turnaround.
FedEx SameDay Local helps brands match rapid delivery while protecting margin and loyalty.
Many AI users change appointments, health habits, and medications after engaging with an AI tool. Health brands need content built for AI discovery.
Its partnership with Major League Baseball will give it mass reach, but real value comes from extending TV moments into digital channels.
Doctronic branding itself as an “AI doctor” will trigger tougher regulatory oversight.
YouTube is building an influencer engine through new discovery and paid tools that add Gemini search, bulk outreach, and channel takeovers.