38.2% of US digital shoppers have not used a retail AI chatbot and aren't interested in doing so, the single biggest response to tools like Amazon Rufus and Walmart Sparky, according to a May survey from Bizrate Insights and EMARKETER.
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Become a ClientOn today’s podcast, we discuss how infrequent big-ticket brands can stay part of the conversation and maintain relevance between purchases, what separates a partnership that’s simply marketing from one that truly strengthens a brand, and what it means for brands to earn a place in consumers’ initial consideration set as more people discover brands through AI instead of traditional search. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Saatva CMO Joe McCambley.
Amazon Prime Day 2026 generated record-breaking sales, but the real story lies beneath the headlines: behaviors that signal what retailers should expect heading into the holiday season.
Soccer Shots, an organization of youth soccer clinics at schools and public spaces in the US and Canada, is giving brands an opportunity to build relationships with new and experienced sports families. National and global brands are connecting with Soccer Shots families on the web, and with the orange Soccer Shots jersey that arrives in the mail. Organizations like Soccer Shots are a way for brands to gain a presence in front of sports parents that is very favorable to businesses that support their children’s athletics.
This FAQ covers YouTube advertising's scale, formats, and strategy considerations for 2026.
Tools and home improvement delivered the strongest ad returns of any industry at $4.56 for every dollar spent in Q4 2025, nearly 2.5x the return clothing, shoes & jewelry advertisers saw ($1.86), according to a Q4 2025 report from SellMetric.
A growing number of advertisers are finding success by targeting a moment traditional advertising ignores: the seconds immediately after a purchase is complete. Rather than interrupting consumers during their browsing journey, these brands are rethinking when and how to engage. "When you create first-party data with the buying mindset, with this capability of engagement, you have a really amazing opportunity to show up to a consumer and offer a reward or an acquisition event that's actually gonna feel like it's a gift post-checkout," said Callum Donnelly, senior vice president of strategic key accounts at Rokt, on a recent episode of "Behind the Numbers." Here are three reasons why the post-purchase moment delivers superior results for advertisers.
Broad discounts and presidential attention amplify its value narrative.
Costco’s merchandising and value resonate with a new generation.
Facebook explores reach metrics: Meta is testing post view counts to help brands assess organic exposure beyond likes and comments.