Marketers need stronger thumbnails and branding as passive exposure declines.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientPharma marketers need relevant, digital-friendly messaging that respects HCPs’ heavy workloads.
AI assistants rank last among trusted sources for shopping recommendations, named by just 23% of US shoppers, according to an April survey from Profitero.
Socially influenced store experiences often lead to return visits and sharing, creating a cycle retailers can extend.
The campaign aims to turn price-sensitive trial into more frequent basket-building.
If the retailer’s new handbags catch on, they could bring press, social buzz, and more shoppers back to the brand.
Lower prices across Europe aim to keep cautious shoppers buying.
Fans struggle to find games, making pregame, postgame, and short-form content more valuable.
In today’s podcast episode, we discuss what YouTube has evolved into, how it’s transforming TV ad buying, and how YouTube TV is shaping digital pay TV. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Principal Forecasting Writer Ethan Cramer Flood. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Elevate28 is showing early results, but data gaps and profitability concerns could hinder the recovery.