Brands that offer real-time updates and hassle-free refunds can turn theft frustrations into loyalty wins.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientTailoring marketing to Gen Alpha is proving critical for brands looking to capitalize on their emerging influence.
Instagram's explosive EU audience growth compared with Facebook's slowing momentum means advertisers should follow suit.
As consumers become adept at ignoring ads, avoiding dreaded ad fatigue requires brands to prioritize creativity and interactivity.
On today’s EMARKETER Miniseries—AI-Driven Media Management—we explore the core building blocks of AI innovation, what partnering with Amazon Ads looks like in practice, and advice for leaders or teams who don’t come from technical backgrounds but need to build or use AI systems. EMARKETER Senior Director of Content Jeremy Goldman speaks with Adam Epstein, co-founder and CEO of Gigi. Listen everywhere you find podcasts, and watch on YouTube and Spotify.
The share of consumers who view generative AI as a negative disruptor in the creator economy has nearly doubled, jumping from 18% to 32% since November 2023, according to a July survey from Billion Dollar Boy and Censuswide.
Regulatory crackdowns, digital dominance, and AI adoption forced marketers to rethink strategy, spend, and compliance across the year.
Pharma, startups, and the federal government piled into virtual care with new platforms and partnerships.
Audiences say TV is the most acceptable place for advertising, but amid the shift to digital for younger buyers, a balanced approach is critical.
Temu and Shein face a highly uncertain future, with both at the mercy of global trade policies amid growing tensions over ultra-cheap Chinese exports.