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Trending

Retail executives say gen AI will weaken brand loyalty March 2

44% of retail executives worldwide expect gen AI to weaken brand loyalty by shifting consumer choice toward value and fit over brand recognition by 2026, according to a January report from Deloitte.

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Retailers that broke through the noise in February didn't necessarily spend the most, they just understood the moment better than their competitors. Here are the three winners from this month’s Unofficial Monthly Retailer Awards, according to a recent episode of “Reimagining Retail.”

Retail media has reached a point where measurement is table stakes. But what table stakes actually look like is changing fast. With the launch of its latest measurement tool, Kroger Precision Marketing (KPM) is signaling its priorities for retail media measurement: Speed, incrementality, and clearer decision-making.

While Amazon's Alexa, Apple's Siri, and Google Assistant dominated the 2010s, AI-native voice interfaces like ChatGPT's Voice Mode now set the standard for conversational fluency.

Meta is targeting retail media budgets with product set optimization and insights to bring SKU precision and challenge onsite networks.

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Higher gas and delivery costs add fresh volatility to an already fragile retail outlook.