71% of fans find recurring brand mentions more genuine, making long-term partnerships vital to credibility.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientMany digitally native brands entering the physical world these days are looking to build community rather than a brick-and-mortar footprint. Canva recently staged what it calls the industry’s first experiential upfront, for about 300 prospective sponsors during Advertising Week New York (AWNY). The invite-only event pitched the rise of the "experience economy," emphasizing live, immersive brand activations as the new centerpiece of modern marketing and laid out the company's experiential roadmaps for its events including Canva Create, Canva AI Vision, and Canva Cabana.
Teaming up with "The Real Housewives of New York City" alum Dorinda Medley, the beauty brand launched an early-morning party at NYC's Smiley Coffee in January
As shopping journeys become more fragmented, the industry's next challenge is demonstrating how retailer data can improve advertising investments across those channels.
Price remains important, but domestic origin can help retailers and brands stand out this holiday season.
Universal Cart brings price tracking, promotions, and cross-retailer comparison into one place for shoppers.
Higher prices lift September spending: Retail sales rose faster than expected, though modest gains outside gas and autos reveal tighter household budgets.
Retailers can deepen loyalty with tactile experiences and measure their impact through repeat visits.
Its $1.5B insitro deal reflects pharma's enthusiasm for AI despite the lack of commercial payoffs.
Epic Rx price tool lets patients compare cash vs. insurance at the doctor’s office, which could help them secure the lowest-cost drugs.