In today’s podcast episode, we explore why real life is becoming marketing’s next big frontier, what it means for brands to return to the real world, what B2C can learn from how B2B brings people together, and what the future of brand attention looks like. Join host Marcus Johnson, Senior Director of Podcasts, in conversation with Lindsay Sutton, Senior Vice President and Head of Marketing at Atmosphere TV, and Melissa Levy, President of Sparks. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientMarketers using its platforms risk losing consumer trust unless they scrutinize data-sharing practices.
New ad tools give brands a more scalable route into creator communities built on loyal audiences.
Wi-Fi is a common service at many stores, and customers increasingly expect it for free, according to Greg Schwarzendruber, director of strategy and innovation, consumer personalization and experience, at AT&T Business.
Same-day perishables are increasing order frequency and spending while taking share from traditional grocers.
Consumers are spending on products that support their well-being, giving retailers opportunities beyond traditional health categories.
Requiring real product imagery and banning bot-made listings could restore trust and reinforce its human-made identity.
With younger customers eyeing alternatives, banks must make their value as clear as their prices.
Events, exclusives, and convenience tools give shoppers more reasons to visit.
Livestreams and physical stores give brands ways to build trust and loyalty beyond what algorithms can offer.