In 2025, Meta shifted its weight behind AI, launching an audacious hiring spree that saw it poach top researchers from OpenAI, Google, and Apple. Even as the AI push intensified, Meta’s Reality Labs experiment continued to produce eye-watering losses. Meta enters 2026 with its fortunes wrapped tightly around advertising’s adaptability, the pace of AI innovation and whether users, marketers, and regulators will tolerate the new rules of engagement it’s writing atop the world’s largest social platforms.
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Become a ClientSmart glasses surged as carryables flopped, but product announcements outpaced actual releases.
In 2025, Apple doubled down on AI while refocusing on device, ecosystem, and design differentiation, seeking to stay ahead in a maturing smartphone market and a global regulatory maze.
54% of digital shoppers would choose store credit over a cash refund if they got a bonus, like $105 in credit for a $100 return, according to an August survey from Narvar.
Patients want medication clarity and cost help earlier—pharma brands can step up with timely info, not just ads.
On today's podcast episode, we give out our '2025 Retail Awards' for the 'Must-Visit Store of the Year', 'Glow-Up of the Year', 'AI Power Move', 'Collab of the Year', and 'Campaign of the Year'. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Analysts Arielle Feger and Rachel Wolff.
Brands that offer real-time updates and hassle-free refunds can turn theft frustrations into loyalty wins.
Tailoring marketing to Gen Alpha is proving critical for brands looking to capitalize on their emerging influence.
Instagram's explosive EU audience growth compared with Facebook's slowing momentum means advertisers should follow suit.
As consumers become adept at ignoring ads, avoiding dreaded ad fatigue requires brands to prioritize creativity and interactivity.