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Data & Marketing Association (DMA) (formerly Direct Marketing Association (DMA)) | Demand Metric
Data is from the July 2016 Direct Marketing Association (DMA) and Demand Metric "2016 Response Rate Report." 714 US marketers (322 complete and 382 partial responses) from a variety of industries were surveyed online during April-June 2016. Respondents were from B2C companies (45%), B2B companies (40%) and mixed B2B and B2C companies (15%). Respondents identified their company type as marketer (63%), agency (16%), supplier (10%) and other (11%). Respondents identified their annual revenues as $10 million or less (42%), $11 million-$25 million (15%), $26 million-$100 million (14%), $101 million-$500 million (11%), $501 million-$1 billion (5%) and over $1 billion (14%).
Cost per Acquisition (CPA) for Select Channels/Formats According to US Marketers, June 2016
UK vs. US Email Marketing Benchmarks: Open Share, by Device, Q4 2016 (among campaigns analyzed by Movable Ink)
US Digital and Total Ad Spending, by Format, 2012-2018 (billions)
US Digital and Total Ad Spending Growth, by Format, 2012-2018 (% change)
US Digital and Total Ad Spending Share, by Format, 2012-2018 (% of total)
Email Marketing Benchmarks 2016: Relevancy, Frequency, Deliverability and Mobility
Email Marketing Benchmarks 2015: Are Performance Metrics Revealing Signs of Consumer Fatigue?
Email Is Not a 'Blanket Solution,' but a Way to Tailor Messaging for Each Customer
Sales Lift Remains an Elusive Metric for Influencer Marketing
Email Continues to Get More Mobile
US Digital Display Ad Spending to Surpass Search Ad Spending in 2016