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Data & Marketing Association (DMA) (formerly Direct Marketing Association (DMA)) | Demand Metric
Data is from the July 2016 Direct Marketing Association (DMA) and Demand Metric "2016 Response Rate Report." 714 US marketers (322 complete and 382 partial responses) from a variety of industries were surveyed online during April-June 2016. Respondents were from B2C companies (45%), B2B companies (40%) and mixed B2B and B2C companies (15%). Respondents identified their company type as marketer (63%), agency (16%), supplier (10%) and other (11%). Respondents identified their annual revenues as $10 million or less (42%), $11 million-$25 million (15%), $26 million-$100 million (14%), $101 million-$500 million (11%), $501 million-$1 billion (5%) and over $1 billion (14%).
Cost per Acquisition (CPA) for Select Channels/Formats According to US Marketers, June 2016
US Digital and Total Ad Spending, by Format, 2012-2018 (billions)
US Digital and Total Ad Spending Growth, by Format, 2012-2018 (% change)
US Email Marketing Benchmarks: Open Rate, Clickthrough Rate, Conversion Rate, Acquisition Cost and ROI, by List Type, May 2017
US Personalized vs. Traditional Email Marketing Performance Metrics, April 2017 (among campaigns analyzed by The Relevancy Group and OneSpot)
Email Marketing Benchmarks 2017: Metrics Steady as Data Creates Better Context and Relevance
Email Marketing Benchmarks 2016: Relevancy, Frequency, Deliverability and Mobility
Email Is Not a 'Blanket Solution,' but a Way to Tailor Messaging for Each Customer
For Ringly, Email Content Plays a Big Role in Customer Retention
Email Continues to Get More Mobile
US Digital Display Ad Spending to Surpass Search Ad Spending in 2016