Plans & Pricing
Does My Company Subscribe?
Data & Marketing Association (DMA) | Demand Metric
Data is from the July 2016 Direct Marketing Association (DMA) and Demand Metric "2016 Response Rate Report." 714 US marketers (322 complete and 382 partial responses) from a variety of industries were surveyed online during April-June 2016. Respondents were from B2C companies (45%), B2B companies (40%) and mixed B2B and B2C companies (15%). Respondents identified their company type as marketer (63%), agency (16%), supplier (10%) and other (11%). Respondents identified their annual revenues as $10 million or less (42%), $11 million-$25 million (15%), $26 million-$100 million (14%), $101 million-$500 million (11%), $501 million-$1 billion (5%) and over $1 billion (14%).
Type of Ads/Marketing for Digital Disruptor Brands* that US Internet Users Remember Most, May 2018 (% of respondents)
Reasons that the GDPR Is Important According to UK Internet Users, May 2018 (% of respondents)
Concerns that Internet Users in Select Countries in Western Europe Have About Using Voice Assistants*, Nov 2017 (% of respondents)
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Artificial Intelligence for Marketers: The Future Is Already Here
Why DSPs Are Applying AI to Programmatic Bidding
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
What Marketers Prioritize When Choosing DMPs
Melding Marketing and Ad Tech a Challenge for B2C Companies