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Data & Marketing Association (DMA) | Demand Metric
Data is from the July 2016 Direct Marketing Association (DMA) and Demand Metric "2016 Response Rate Report." 714 US marketers (322 complete and 382 partial responses) from a variety of industries were surveyed online during April-June 2016. Respondents were from B2C companies (45%), B2B companies (40%) and mixed B2B and B2C companies (15%). Respondents identified their company type as marketer (63%), agency (16%), supplier (10%) and other (11%). Respondents identified their annual revenues as $10 million or less (42%), $11 million-$25 million (15%), $26 million-$100 million (14%), $101 million-$500 million (11%), $501 million-$1 billion (5%) and over $1 billion (14%).
Which Campaign Insights Do Brand Marketers in Western Europe* and the US Find Most Valuable from Their Media Buying Partners? (% of respondents, April 2018)
What Are the Most Effective Online Tactics Used vs. the Most Difficult Online Tactics to Execute in a Digital Marketing Strategy for Companies Worldwide? (% of respondents, Oct 2018)
How Will Companies Worldwide Change Their Digital Marketing Budget in 2019? (% of respondents)
Factors Influencing How Companies Allocate Media Budgets According to Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents)
Programmatic Ad Performance Metrics in the Americas and Worldwide: Header Bidding Impression Share, Desktop vs. Mobile*, H1 2017 & H1 2018 (% of total via PubMatic's platform)
Header Bidding Update 2018: What’s the Outlook for Web, Mobile App and Video?
US Video Ad Spending 2018: Updated Forecast Methodology and New Social Video Ad Revenue Estimates
What's the Next Step Beyond Viewability?
How Header Bidding Is Moving Into Apps
First-Price Auctions Are Driving Up Ad Prices
Five Charts: Why Users Are Fed Up with Digital Ads