The United States Postal Service sees changes in consumer behavior and the rise of digital as an opportunity to innovate. The service’s director of product technology innovation explains why.
Director, Product Technology Innovation
United States Postal Service
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US Total Media Ad Spending Growth, by Media, Q1-Q4 2018 (% change vs. same period of prior year)
May 17, 2018
US Ad Spending for Select Media in the Baltimore-DC Market, 2018 (billions and % of total)
Apr 12, 2018
Total Media Ad and Marketing Spending in France, by Media, 2017 (millions of € and % change)
Mar 13, 2018
Mobile App, Video Ad Fraud Continue to Plague Buyers and Sellers
May 24, 2017
Shailin Dhar, founder and director of research at Method Media Intelligence, spoke with eMarketer's Lauren Fisher about how more sophisticated forms of ad fraud are hitting areas of high-value CPMs: video and mobile app environments.