The United States Postal Service sees changes in consumer behavior and the rise of digital as an opportunity to innovate. The service’s director of product technology innovation explains why.
Director, Product Technology Innovation
United States Postal Service
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Digital Traffic Share for Retail Ecommerce Sites in Germany, by Source, 2015-2017 (% of total traffic tracked by SimilarWeb)
Jan 23, 2018
US Marketers Who Use Direct Mail Advertising, by Industry, 2015, 2016 & 2017 (% of respondents)
Jan 16, 2018
US Internet Users Who Have Spoken to Their Doctor About a Medication Seen in a Direct-to-Consumer (DTC) Ad, April 2017 (% of total)
Oct 16, 2017
Mobile App, Video Ad Fraud Continue to Plague Buyers and Sellers
May 24, 2017
Shailin Dhar, founder and director of research at Method Media Intelligence, spoke with eMarketer's Lauren Fisher about how more sophisticated forms of ad fraud are hitting areas of high-value CPMs: video and mobile app environments.