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September 27, 2026

Comfort Level of US Adults With Brands Using AI When Creating Direct Mail, July 2026

Note

Respondents were asked "How comfortable are you with brands using AI for each of the following when creating direct mail?"

Methodology

Data is from the September 2026 Lob report titled "State of Direct Mail: Consumer Insights Edition" in partnership with Kirin Analytics and PureSpectrum. 2,000 US adults, nationally representative of age, gender, income, and region, were surveyed online in July 2026.

Featured In

Shoppers OK with AI personalization of direct mail, but draw line at AI-made images of people

Sources

Kirin Analytics

Share

Chart Title

Comfort Level of US Adults With Brands Using AI When Creating Direct Mail, July 2026

Publication Date

September 27, 2026

Sources

Kirin Analytics

Featured In

Shoppers OK with AI personalization of direct mail, but draw line at AI-made images of people

Topics

Direct Marketing Artificial Intelligence (AI)Consumer Attitudes on Marketing United States