This report is part of the EMARKETER AI Visibility Index, our proprietary offering that tracks how leading brands appear in AI-generated recommendations across key consumer and B2B industries. As AI becomes an increasingly important tool for discovering products and comparing options, these rankings reveal which travel and hospitality brands have the greatest visibility in AI-driven recommendations.

This edition analyzes ChatGPT and Google Gemini recommendations across seven travel and hospitality categories, measuring which brands AI recommends, how they rank against competitors, and how visibility changes over time. PRO+ subscribers can access the complete data set, including monthly updates and category-level breakouts, through the live dashboard.

The AI Visibility Index tracks 14 industries, each supported by a quarterly report. To learn more about how the AI Visibility Index can help your brand—including advisory insights that identify what’s driving your visibility—visit our AI Visibility Index hub.

Key Question: Which travel and hospitality brands had the highest combined ChatGPT and Google Gemini mention rates in September 2026?

Key Stat: Marriott International led the overall travel and hospitality leaderboard with a 26% brand mention rate in September, ahead of Hilton Worldwide at 20%.