Marketing & advertising briefing Trends & Statistics
As Tesla drops in brand value, automotive brands Kia, Hyundai, and Toyota see double-digit gains
Automotive sector dominates Interbrand rankings: Kia and Ferrari see strong gains, while Tesla’s brand value drops 9%.
Creatives cite AI threat, call for regulation
Hollywood and artists push back: AI threatens creative integrity and intellectual property rights, sparking calls for regulation.
TelevisaUnivision benefits from political ads targeting Hispanic voters
The election brings more ad spending to Spanish-language media: TelevisaUnivision garnered record US political ad revenues as candidates fight for Hispanic voters.
The Big Four’s mixed Q3 reflects digital advertising uncertainties
Mixed results from the Big Four ad firms mark a turbulent period: Concerns about the regulatory landscape and tariffs weigh on spending.
WNBA Finals Game 5 breaks 25-year viewership record, attracting key advertising demographics
Automotive sector dominates Interbrand rankings: Kia and Ferrari see strong gains, while Tesla’s brand value drops 9%.
Ad-supported streaming grows as 57% of US users opt for AVOD tiers
Study finds 57% of streamers choose AVOD tiers: Consumers seek affordable alternatives amid subscription price hikes.
Google is improving privacy standards for Chrome extensions—and keeping ad blockers around
Google brings its privacy push to Chrome extensions: Despite concerns that YouTube’s ad blocking crusade could expand, Google says they’ll stay as-is.
Spotify partners with The Trade Desk to launch a supply-side platform
Spotify launches its own ad exchange: The company will offer video inventory before eventually expanding to audio.
Bloomberg Media launches Weekend Edition to boost subscriber retention
Bloomberg launches Weekend Edition: The news outlet aims for 1 million subscribers by 2025 for its newsletters and audio content.
Instagram rolls out Spotify integration feature
Instagram integrates with Spotify: Users can now save songs from Reels directly to their Spotify library.
United’s ad campaign shows why OOH is growing while traditional media falters
What United’s OOH campaign reveals about the channel: Digital billboards give OOH a leg up over other traditional media.
What marketers can learn from political campaign ad spending strategies
Meta and Google enjoy political ad spend boom: The ad duopoly is effective for reaching consumers en masse, but TV spending shifts hint at big changes.
Google search and advertising chief leaves as regulatory pressure mounts
A shakeup at the top of Google’s ad business: The head of search and advertising will step down as the company faces its greatest regulatory challenge yet.
Netflix revenues grow 15% in Q3, driven by ads and memberships
Netflix reports 15% revenue growth: Its ad-supported tier and live sports drove success despite slowing subscriber gains.
Taboola hopes to attract SMBs with its AI ad chatbot Abby
The race to attract small advertisers with AI is on: Taboola is the latest ad tech firm to target small businesses in an effort to grow the ad spend pool.
Top 100 brands lose $200 billion in brand value, says Interbrand
Apple remains the top brand around: But the tech giant saw its first decline in 20 years as competitors embrace AI more seamlessly.
Why no one saw Joker 2, and what it means for Warner Bros. Discovery and theater chains
"Joker" sequel flops: Warner Bros. faces $150M to $200M loss as film falls short of expectations.
Gen Z’s reliance on influencer marketing outpaces millennials
Influencer marketing is a natural way to reach Gen Z: Gen Zers rely on influencers far more than millennials do, per GoDaddy.
The NFL’s foreign ambitions could create another lucrative rights package
The NFL eyes a full season of foreign games: Another rights package could reignite the streaming bidding wars.
Trump skips Snapchat ads as Harris targets Gen Z voters
Trump skips Snapchat ads: Harris invests $5.3M to engage younger voters, capitalizing on key demographics ahead of US president election.
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