Marketing & advertising briefing Trends & Statistics
TikTok, Patreon launch new subscription features as creator monetization heats up
Creator economy wars heat up: TikTok launches new subscriptions, while Patreon’s Autopilot tool boosts fan conversion rates.
Election advertising is going to CTVs, but social media is still seeing millions
Harris outspends Trump 20 to 1 on Meta platforms: Though Harris is largely spending on CTVs, millions are going to Facebook and Instagram.
FTC calls for aggressive ad industry regulation, but Khan’s tenure is uncertain
The FTC says ad industry self-regulation has failed: A lengthy report criticizes how advertisers collect and spread user data without proper consent.
Publicis strengthens retail media capabilities with Mars United Commerce acquisition
Publicis acquires Mars United Commerce: The deal strengthens holding company’s ability to offer commerce media solutions.
Theater chains focus on tech and luxury upgrades to stay competitive in streaming era
Theater chains to invest $2.2 billion in upgrades: Major theater chains are planning large-scale upgrades to improve the in-theater experience, attracting audiences back to cinemas.
A sweeping social media regulation advances with last-minute changes
The Kids Online Safety Act advances in a contentious vote: The regulation would force social media companies to restrict certain content for minors, but much is up for debate.
Amazon and MrBeast sued for poor conditions on upcoming game show
MrBeast’s season of scandal dampens Prime Video’s game show plans: A class action lawsuit alleges sexual harassment on the set of a game show aimed at young audiences.
US tariff shift could affect Temu and Shein ad spending
Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.
YouTube rolls out major TV app overhaul to strengthen position in streaming wars
YouTube overhauls TV app to compete with streamers: New features like episodes, previews, and subscription tools aim to boost creator monetization and rival platforms like Netflix and Disney+.
Advertisers prioritize quality journalism, DEI, and sustainability
Advertisers prioritize news integrity: Supporting quality journalism now ranks third among corporate values influencing marketing strategies, marking a significant shift.
Even without recurring events, the US ad market is surging
Pure-play advertising fuels US ad growth: Recurring events like the Olympics drive spending, but the market is steadily expanding even without them.
How Hispanic representation could bolster media growth
Entertainment’s multibillion-dollar Hispanic market opportunity: The group’s underrepresentation in TV and films opens a major avenue for engagement and financial growth.
Lionsgate will use its film library to train artificial intelligence
Lionsgate breaks down the doors of AI in Hollywood: The studio will feed its films into an AI model in a partnership with Runway.
Snap strikes balance between sticking to its roots and launching new features at partner summit
Snap introduces new AR glasses and creator tools: Updates include a unified entertainment feed and simplified app experience, positioning Snap to compete with TikTok and Meta.
Commerce video drives retail growth
Commerce video ads drive sales growth: 70% of advertisers use the format, says IAB report, but consumers find the ads too short.
Consumers feel CTV ads are more relevant than traditional TV
Why marketers should experiment with CTV ad formats: Interactivity and advanced targeting help improve ad relevancy and user experience.
Olympics boost Peacock to its best month, but it has more work to do
Peacock soars but has catching up to do: Olympics gave the streamer its best month ever in August, but viewership was still dwarfed by Netflix and YouTube.
Disney scores a victory in DirecTV carriage fee battle
DirecTV bends the knee to Disney: After a major blackout, the pay TV provider is offering a path to join Disney+ and Hulu.
TikTok begins existential court battle for its US business
What to look for in the TikTok ban court case: Oral arguments began yesterday in a battle that will determine TikTok’s future.
WNBA shatters ratings records, but challenges remain
WNBA breaks viewership and attendance records: Rookie stars fuel the surge, but financial challenges remain.
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