YouTube’s free TV shows will boost its watch time and appease nervous advertisers: Ad-supported TV is an obvious move, but the platform lacks access to today’s biggest hits.

Global headlines bring Telegram to the spotlight: Messaging app finds followers and critics as awareness of it rises.

A new bill targets acquisitions, but could struggle to get passed: Democrats are backing an antitrust measure that would let them block mergers of over $5 billion.

SXSW’s return reemphasized the importance of experiential marketing activations: Prime Video and others made big splashes, though pandemic-era virtual experiences remain.

Google pushing search marketers toward next-gen measurement: Expected 2023 sunset of Universal Analytics draws social media boos, but signals need to adopt GA4.

Instagram’s role in the metaverse will involve NFTs and the creator economy: At SXSW, Zuckerberg hinted at long-term metaverse plans and upcoming NFT features.

The closure of an ad-free YouTube app is a reminder of ad blockers’ prominence: Digital advertising efforts are at odds with the experience most internet users want.

Google and Meta head toward another major showdown with Europe’s regulators: A new investigation alleges the two companies made a deal to block competition against Google’s ad system.

Everyone’s concerned about children’s privacy and safety on social media: As more consumers demand that social platforms be scrutinized, a case against TikTok’s handling of children's private data proceeds.

Ad-supported video is the new streaming gold rush: Disney, HBO, Discovery, and even Netflix have toyed with or launched ad-based viewing channels

Amazon’s Amp looks to differentiate itself in the crowded live audio field: Mobile app lets users play DJ and leverage retail giant’s mighty song catalog.

Major brands weigh the benefits of staying in the Russian market: Airbnb wins the brand reputation game, while Uniqlo and Shell may have misjudged the situation.

New data collection strategies emerge from Apple’s privacy update: Advertisers and publishers are turning to ecommerce, direct mail, and other means to enhance their first-party information, our recent report finds.

Verizon’s new streaming subscription hub resembles cable bundles of old: Streaming services are fighting tooth and nail to get ahead in a congested field.

The streaming subscription may be at a turning point: As CNN+ pricing and launch strategy comes into focus, there’s a question how much content consumers will pay for.

The market’s appetite for personalization technology keeps growing: As investors see more brands prioritizing customer engagement, CX platform Insider becomes one of the few female-led SaaS unicorns in the world.

Netflix’s gaming investments set it apart from streaming competitors: The company acquired a Finnish mobile games studio that it has worked with in the past.

Levi, Estée Lauder executive departures demonstrate the complicated relationship between corporate and personal branding: Where does one end and the other begin?

Ukraine conflict presents a chance for social media to amend a history of misinformation: American tech firms clashed with Russia over the weekend, often rebuking its requests.

The Ukraine crisis forces video platforms to make tough decisions: Political content is thriving on Twitch and YouTube, but so is misinformation.