Marketing & advertising briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Marketing & advertising briefing

YouTube will stream 15 MLB games, further fracturing live sports

Article
Apr 18, 2022

YouTube’s MLB deal is a reminder of its streaming power: A whirlwind of streaming news has mostly left YouTube out of the picture, but its dominance can’t be ignored.

China’s digital ad spending expected to increase, but pace of growth to slow

Article
Apr 15, 2022

China’s digital ad market will expand in the coming years, but growth pace to slow: Government restrictions on data transfers and collection of personal info to weigh on Big Tech.

Elon Musk's proposed Twitter takeover has massive ramifications for the platform

Elon Musk's proposed Twitter takeover has massive ramifications for the platform

Article
Apr 15, 2022

So that’s why he didn’t take that board seat: Elon Musk offers $43 billion for Twitter, causing increased uncertainty about the platform’s short-term future.

CNN+ struggles to attract viewers two weeks after launch

CNN+ struggles to attract viewers two weeks after launch

Article
Apr 14, 2022

CNN+’s rough launch shows consumers prefer entertainment-first streaming: Executive shakeups, distribution issues, and more have led to a tepid start.

Meta moves to monetize its metaverse via creator-sold virtual goods, taking a new stance

Meta moves to monetize its metaverse via creator-sold virtual goods, taking a new stance

Article
Apr 13, 2022

Meta looks to bring commerce to its Horizon Worlds platform: Creators can earn money from their metaverse products and experiences under a test program.

TikTok surpasses Snapchat as the favorite app of teens

TikTok surpasses Snapchat as the favorite app of teens

Article
Apr 12, 2022

TikTok’s hold on the social media industry is impossible to ignore: The video app and other visually oriented platforms thrive with key demographics.

Discovery and WarnerMedia’s merger is shaking up the media landscape

Discovery and WarnerMedia’s merger is shaking up the media landscape

Article
Apr 11, 2022

Warner Bros. Discovery will flex power in streaming, film, and measurement: The historic merger is set to be completed soon, reshaping the media industry.

Amid turmoil in advertising, IAB PlayFronts demonstrate execs see gaming as a critical means of achieving brand objectives

Amid turmoil in advertising, IAB PlayFronts demonstrate execs see gaming as a critical means of achieving brand objectives

Article
Apr 07, 2022

Ad industry sees gaming as a growth opportunity amidst industry turmoil: Inaugural PlayFronts event focuses on how brands can gain new customers and revenue.

Over half of consumers want a streaming bundle option

Over half of consumers want a streaming bundle option

Article
Apr 07, 2022

Streaming’s saturation point has driven demand for bundles: A new report from Nielsen shows that 64% of consumers want a bundle that makes it easier to stream.

Twitter, Meta increase 3D advertising as a stepping stone to the metaverse

Twitter, Meta increase 3D advertising as a stepping stone to the metaverse

Article
Apr 06, 2022

3D advertising on rise as brands step toward the metaverse: Twitter and Meta are banking on new ad types to propel growth.

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Streamers want in on anime’s growing global audience

Streamers want in on anime’s growing global audience

Article
Apr 05, 2022

Netflix and other streamers are doubling down on Japanese animation: Half of Netflix’s 222 million subscribers watched anime last year.

Apple is actively waging a campaign against anti-LGBTQ+ policies

Apple is actively waging a campaign against anti-LGBTQ+ policies

Article
Apr 04, 2022

Apple is taking a stand against anti-LGBTQ+ policies: the tech giant is taking a stance popular with its employees—and an increasing number of consumers.

Meta’s ad targeting may be producing inaccurate results, study suggests

Meta’s ad targeting may be producing inaccurate results, study suggests

Article
Apr 01, 2022

Meta’s campaign against TikTok will do little to hide its own issues: Negative stories about rivals won’t fix its longstanding advertising and content issues.

FTC accuses Intuit's TurboTax of deceptive advertising

FTC accuses Intuit's TurboTax of deceptive advertising

Article
Mar 31, 2022

Intuit’s TurboTax ads offering ‘free’ filing draw complaint: FTC seeks halt to advertising that it contends is misleading.

Netflix password sharing could net the platform $1.6 billion in a crackdown—and indirectly lead to an ad-supported tier

Netflix password sharing could net the platform $1.6 billion in a crackdown—and indirectly lead to an ad-supported tier

Article
Mar 31, 2022

Netflix has 1.6 billion reasons to crack down on password sharing: While the exact number of sharers are hard to pin down, there’s a huge gray market the streaming giant could go after.

Sony’s new video game subscription service takes on Microsoft’s Xbox Game Pass

Sony’s new video game subscription service takes on Microsoft’s Xbox Game Pass

Article
Mar 30, 2022

Subscriptions are becoming increasingly important to the video game industry: That’s the lesson from Sony’s launch of its new service, which is set to take on Microsoft’s Game Pass.

Apple’s Best Picture win for ‘CODA’ has changed the definition of cinema forever

Apple’s Best Picture win for ‘CODA’ has changed the definition of cinema forever

Article
Mar 28, 2022

The definition of cinema changed this weekend: With a Best Picture win for “CODA,” Apple showed that a streamer can deliver high-quality movie-going experiences—without going to the movies.

NFT interest is strong in China, but government regulation differentiates the market

NFT interest is strong in China, but government regulation differentiates the market

Article
Mar 28, 2022

NFTs come to the fore in China: However, the country’s regulatory scrutiny could add complexities to engaging with them.

TikTok faces a wave of creator frustration and content moderation issues

TikTok faces a wave of creator frustration and content moderation issues

Article
Mar 28, 2022

Even TikTok is struggling to stop harmful content: A new lawsuit and complaints from creators could stand in the way of its social commerce goals.

Academy Awards ad inventory is sold out, but show may not deliver on advertiser expectations

Article
Mar 25, 2022

TV audiences are fragmented, and the Oscars won’t change that: Though the 2022 ad inventory is sold out, a modest bounceback from last year’s disappointing show is probably the best ABC can hope for.

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