Marketing & advertising briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Marketing & advertising briefing
EU, UK to investigate Google and Meta for ad tech antitrust violation

EU, UK to investigate Google and Meta for ad tech antitrust violation

Article
Mar 14, 2022

Google and Meta head toward another major showdown with Europe’s regulators: A new investigation alleges the two companies made a deal to block competition against Google’s ad system.

Consumers, legislators, and courts seek greater protections for children on social media

Consumers, legislators, and courts seek greater protections for children on social media

Article
Mar 11, 2022

Everyone’s concerned about children’s privacy and safety on social media: As more consumers demand that social platforms be scrutinized, a case against TikTok’s handling of children's private data proceeds.

Streaming services turn their attention to ad-supported subscription tiers

Article
Mar 10, 2022

Ad-supported video is the new streaming gold rush: Disney, HBO, Discovery, and even Netflix have toyed with or launched ad-based viewing channels

Amazon’s Amp builds on—and deviates from—the Clubhouse playbook

Amazon’s Amp builds on—and deviates from—the Clubhouse playbook

Article
Mar 09, 2022

Amazon’s Amp looks to differentiate itself in the crowded live audio field: Mobile app lets users play DJ and leverage retail giant’s mighty song catalog.

Airbnb, Uniqlo, Shell, Netflix: Brand reputation winners and losers from Russia’s invasion of Ukraine

Article
Mar 08, 2022

Major brands weigh the benefits of staying in the Russian market: Airbnb wins the brand reputation game, while Uniqlo and Shell may have misjudged the situation.

The data collection strategies that have emerged from Apple’s privacy changes

The data collection strategies that have emerged from Apple’s privacy changes

Article
Mar 08, 2022

New data collection strategies emerge from Apple’s privacy update: Advertisers and publishers are turning to ecommerce, direct mail, and other means to enhance their first-party information, our recent report finds.

Streaming services are rapidly branching out and bundling up

Article
Mar 07, 2022

Verizon’s new streaming subscription hub resembles cable bundles of old: Streaming services are fighting tooth and nail to get ahead in a congested field.

CNN+ strategy comes into focus amid an increasingly crowded subscription streaming landscape

CNN+ strategy comes into focus amid an increasingly crowded subscription streaming landscape

Article
Mar 04, 2022

The streaming subscription may be at a turning point: As CNN+ pricing and launch strategy comes into focus, there’s a question how much content consumers will pay for.

CX platform Insider emerges as one of the few female-led SaaS unicorns in the world

CX platform Insider emerges as one of the few female-led SaaS unicorns in the world

Article
Mar 03, 2022

The market’s appetite for personalization technology keeps growing: As investors see more brands prioritizing customer engagement, CX platform Insider becomes one of the few female-led SaaS unicorns in the world.

Netflix makes second major video game acquisition

Netflix makes second major video game acquisition

Article
Mar 03, 2022

Netflix’s gaming investments set it apart from streaming competitors: The company acquired a Finnish mobile games studio that it has worked with in the past.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Estee Lauder, Levi's executive exits demonstrate blurring lines between personal brands and corporate values

Article
Mar 02, 2022

Levi, Estée Lauder executive departures demonstrate the complicated relationship between corporate and personal branding: Where does one end and the other begin?

Social media clashes with Russian officials over invasion of Ukraine

Article
Mar 01, 2022

Ukraine conflict presents a chance for social media to amend a history of misinformation: American tech firms clashed with Russia over the weekend, often rebuking its requests.

YouTube, Twitch deal with a sudden surge of Russia-Ukraine content

Article
Feb 28, 2022

The Ukraine crisis forces video platforms to make tough decisions: Political content is thriving on Twitch and YouTube, but so is misinformation.

NBCU tries to salvage record low Olympics ratings with new ad measurement tools

Article
Feb 23, 2022

NBCU is softening the Olympics’ ratings blow by touting iSpot partnership: Predicting a low turnout, the broadcaster went all-in on flexing new tools to advertisers.

Cross-platform ratings show the Super Bowl is as important as ever

Article
Feb 22, 2022

Super Bowl LVI was a testing ground for post-pandemic norms: New measurements, brand partners, and languages made this year’s event crucial for advertisers.

Meta faces problems it can't buy its way out of

Article
Feb 16, 2022

Meta’s lawsuits, settlements, and consumer sentiment are a mounting problem: The company can’t acquire its way out of this one.

Chinese firms face obstacles to entering the metaverse

Article
Feb 15, 2022

Chinese companies can learn much about metaverse from US counterparts: Heavy tech regulations in the country have slowed tech firm’s ventures into the virtual world.

Valentine’s Day’s spending boost is a sign of the changing ad landscape

Article
Feb 14, 2022

Brands test new marketing strategies ahead of Valentine’s Day surge: Spending on the romantic holiday will increase thanks to single and coupled consumers.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or