Marketing & advertising briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Marketing & advertising briefing
BuzzFeed, Forbes, and other digital publishers are launching AI task forces

BuzzFeed, Forbes, and other digital publishers are launching AI task forces

Article
Apr 17, 2023

Publishers launch AI task forces as anxiety swirls: Amid speculation that AI could hurt the industry’s jobs, publishers try to get their bearings.

CTV households will be more than double traditional pay TV ones by next year

CTV households will be more than double traditional pay TV ones by next year

Article
Apr 17, 2023

CTV to continue strong US growth: Households using the format to more than double pay TV in 2024, aided by tech shifts.

The FTC warns Coca-Cola, Walmart, and nearly 700 others of potential fines for misleading advertising

The FTC warns Coca-Cola, Walmart, and nearly 700 others of potential fines for misleading advertising

Article
Apr 13, 2023

The FTC spots a trust problem in health and wellness advertising: Nearly 700 brands including Unilever and Coca-Cola are warned for misleading ads.

HBO Max and Discovery+ merge to become Max, transforming the streaming and advertising landscape

HBO Max and Discovery+ merge to become Max, transforming the streaming and advertising landscape

Article
Apr 12, 2023

HBO and Discovery+ going to the “Max”: Combined streaming service kicking off in May will bring new business leads for advertisers. Read online.

Lemon8 gains favor in the US as TikTok’s fate hangs in the balance

Article
Apr 12, 2023

Lemon8 makes a splash in US as lawmakers mull TikTok ban: New app quickly gains followers, but Chinese ownership could raise concern.

Facebook and Twitter poised to shed users in Latin America

Facebook and Twitter poised to shed users in Latin America

Article
Apr 10, 2023

Latin America social network shifts to aid Instagram, TikTok, and Snap: Video-centric platforms are winning young users.

Major brands like Apple are upping their TikTok ad spend

Major brands like Apple are upping their TikTok ad spend

Article
Apr 10, 2023

A ban isn’t swaying brands from spending on TikTok: Apple, Pepsi, and DoorDash are among brands increasing ad spend despite hefty political problems.

Meta to launch generative AI advertising tools, but legal battles are unresolved

Meta to launch generative AI advertising tools, but legal battles are unresolved

Article
Apr 06, 2023

Should brands trust Meta’s generative AI? The company promises to release easy creative advertising tools, but the tech has landed companies in large legal battles.

UFC and WWE mega-merger will create a streaming and advertising powerhouse

UFC and WWE mega-merger will create a streaming and advertising powerhouse

Article
Apr 04, 2023

UFC and WWE look to enter the sports streaming frenzy: The newly merged company will likely try to land several lucrative deals.

Meta, TikTok, and YouTube prepare to face off at 2023 Newfronts

Meta, TikTok, and YouTube prepare to face off at 2023 Newfronts

Article
Apr 03, 2023

Short-form video is the hot topic of 2023 Newfronts: TikTok, Meta, and YouTube are all presenting as the dominant short-form app faces existential threats.

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Microsoft’s Bing Chat ads—and their impact on the search advertising industry

Article
Mar 31, 2023

Search advertising industry could be monetizing AI chats too soon: Much rides on Bing Chat ads—and how it impacts user experience.

How ByteDance and Meta are responding to a possible TikTok ban

How ByteDance and Meta are responding to a possible TikTok ban

Article
Mar 30, 2023

The threat of a TikTok ban is enough to make waves: ByteDance, Meta, and Chinese competitor Kuaishou are all taking steps to anticipate a ban.

Pinterest makes Shuffles collages shoppable

Article
Mar 28, 2023

Pinterest tests integrating Shuffles content into the main app, starting with shopping: This move is part of a broader strategy to become a one-stop-shop for visual inspiration and online shopping. (This article was written with the assistance of ChatGPT.)

Roblox’s new advertising rules will hurt brand interest in the metaverse

Roblox’s new advertising rules will hurt brand interest in the metaverse

Article
Mar 28, 2023

Roblox’s ad struggles show the metaverse’s waning importance: Advertisers may choose to stay away from the platform thanks to new rules limiting exposure and restricting content.

AI-powered Bing is making inroads on Google’s search lead

Article
Mar 27, 2023

Bing's ChatGPT integration is boosting its usage, challenging Google in the AI-driven search market: Microsoft shares are up, and the incumbent’s ad revenues could be impacted.

Geico, Allstate lead the insurance industry in advertising spending cuts

Geico, Allstate lead the insurance industry in advertising spending cuts

Article
Mar 27, 2023

Insurance joins the long list of industries slashing ad budgets: Insurers are among TV’s most recognizable brands, but industry problems have forced them to back down.

After CEO testimony, TikTok may be in more trouble than we thought

After CEO testimony, TikTok may be in more trouble than we thought

Article
Mar 23, 2023

Chewed out on Capital Hill: TikTok CEO testimony fails to convince lawmakers, leaving platform's future in the US uncertain

After a short run, Twitter ‘coins’ and tipping appear to be ending

After a short run, Twitter ‘coins’ and tipping appear to be ending

Article
Mar 23, 2023

Creator economy features have stopped working on Twitter: Whether they’re being abandoned or are broken due to missing personnel is anyone’s guess.

Microsoft’s Bing takes on Google with new chatbot answers and DALL-E image generator

Microsoft’s Bing takes on Google with new chatbot answers and DALL-E image generator

Article
Mar 22, 2023

Bing's new features take aim at Google: Microsoft is betting that ChatGPT-powered Bing Chat Answers and an image generation feature could keep recent search converts in the fold.

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