Marketing & advertising briefing Trends & Statistics
Pinterest makes ads easier for small businesses and creators
Pinterest's new Promote a Pin turns posts into ads via mobile, pairing AI tips with real-time data to ease entry.
Publicis’ new business wins leave rivals behind in 2025
Publicis dominated 2025 new business with $10 billion in wins and slim losses, widening the gap as competitors like WPP stumbled.
Samsung advances CTV with full funnel and AI powered ad innovation
Samsung's Amazon Ads integration and AI targeting bring shoppable, full-funnel capabilities to Samsung TV Plus.
YouTube offers advertisers new ways to identify creators and boost content
YouTube is building an influencer engine through new discovery and paid tools that add Gemini search, bulk outreach, and channel takeovers.
ChatGPT ads will soon reach more users, but proven results are still missing
OpenAI brings ads to all US free users, but manual buys, thin metrics, and $200K tests cloud ROI.
ABC cancels 'The Bachelorette,' exposing vulnerabilities in legacy media for marketers
ABC yanks The Bachelorette after a resurfaced domestic violence video, torching promo spend and exposing TV buy fragility.
Marketers shift TV ad spending as time with CTV grows while linear declines
Marketers are following audiences to streaming, yet linear remains vital for scale and outcomes.
TikTok and Tubi partner to bring creators to FAST, opening new doors for marketers
A new TikTok and Tubi partnership moves TikTok talent to FAST, giving brands new IP plays in ad-supported CTV.
Meta offers monetary incentives for TikTok, Instagram creators to move to Facebook
Meta is courting TikTok and YouTube stars for Facebook, but weak discovery may limit marketer upside.
Publicis and The Trade Desk butt heads as both feel growing pressure from tech platforms
Publicis tells clients it no longer recommends The Trade Desk as both feel pressure from the rise of walled-garden tech platforms.
Reddit inks deal with Pacvue, highlighting its growing role in retail media and AI commerce
An integration with Reddit and Pacvue plugs Reddit into more than 100 networks as the platform’s AI citations and ad sales climb.
Industry KPIs: News and media websites lead Gen Z unique visitor growth
Young adults are flocking to news and media websites as electronics and health content tumble.
Limited budgets force B2B tech marketers to make tough choices
With budgets in the low millions, B2B tech firms are prioritizing video to reach Gen Z and maximize effectiveness.
Oscars viewership declines 9%, its lowest since 2022
17.9M tuned in to the Oscars ceremony, down 9% YoY, as social clips and second screens siphon live TV’s once-captive crowd.
Amazon Prime Video’s ad-free price hike pushes viewers toward ads
Amazon Prime Video hikes its ad-free price by 67%, making ads the default as streaming competition intensifies.
Meta’s ad disclosure update could trigger new regulatory pressure
Meta's “Sponsored” label becomes “Ad,” a subtler tag that may lift engagement—and invite new scrutiny.
As retail media growth slows, measurement takes center stage
Brands will face more pressure to prove results, pushing them toward cleaner data and AI tools that improve spending decisions.
Perplexity appeals Amazon ban on its shopping agent amid the rise of AI mediated shopping
Perplexity is challenging an Amazon ban in a court fight over Comet AI that could curb retail media power.
Short-form video dominates Gen Z digital consumption, with 85% watching weekly
Short-form video rules Gen Z as 85% watch weekly, fueling discovery and sales.
College sports brand sponsorships outperform Super Bowl ads in brand recall
College sponsors outscore Super Bowl ads, delivering recall near SB leaders at lower cost.
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