Paramount+ rose 17%, but TV ads fell 10% as cord-cutting eroded linear’s base.

Podcast skipping may be overstated, as playback data shows many shows retain 90% or more of listeners through ad breaks.

Netflix and peers drive 33% more co-viewing and longer sessions than YouTube, boosting ad impact.

A new partnership combined with TikTok's short-form clips and creators help brands reach mobile-first sports fans beyond game day.

Sky-high operational costs are pushing ChatGPT and its rivals toward ads, while Koah is betting survival hinges on monetizing scale.

Infillion’s Catalina deal adds verified purchase data to support cross-network attribution and optimization, which should help offsite retail media grow.

Milano Cortina delivered the strongest Winter Olympics viewership in over a decade across streaming and linear TV, proving the value of live sports.

Paramount's richer amended bid for WBD intensifies pressure on Netflix, adding political and planning risk to streaming’s future.

WBD’s sale to Netflix or Paramount carries theatrical stakes; release strategy and streaming economics hang in the balance.

The Supreme Court’s tariff relief offers incremental upside and could add billions to search and social spending.

Streaming sports programs soared 52% YoY in Q1 2026, forcing brands to chase growth beyond linear with balanced media planning.

For the Winter Olympics, NBCUniversal paired broadcast scale with streaming, CTV, and creator integrations to drive monetization in a major way.

TikTok’s engagement gap with Instagram and Facebook is widening, but volatile reach means brands must turn spikes into lasting customer ties.

Brands are facing political pressure as fewer Americans want neutrality and loyalty rises for companies that pick—and stick to—a political side.

Spotify is scaling its programmatic push, with Ad Exchange advertisers jumping 222% as reserved buys and stronger measurement court brand budgets.

67% of top sports podcast shows are for niche sports, where high engagement, loyal fans, and off-season spikes lift ROI.

Omnicom's scale expanded faster than organic growth; its IPG deal-driven revenue surge contrasts with modest underlying performance in its core business.

Snapchat+ hits 25 million subscribers as its ad growth stalls.

Walmart’s ad business is entering its scale phase: Growth is moderating, but monetization is broadening across search, display, offsite, and CTV.

Netflix is reshaping CTV economics as sports, live events, podcasts, and a potential WBD acquisition push its ad tier toward 10% of spend, with $3 billion in sight this year.