Marketing & advertising briefing Trends & Statistics
Google sees up to 80% sales gains from AI-powered ads
Google's AI Max drives up to 80% sales gains, but trust concerns linger as conversational ads test user confidence.
Why digital advertising will grow despite the Iran war
Even as the Iran war trims budgets, digital maintains an 84% share of total ad spending, with CTV poised to capture outsized gains.
Home screen CTV ads offer a high-attention path to results
LG and Teads data show higher recall, clicks, and conversions without disrupting viewers.
The Trade Desk rolls out automated buying tools to counter walled garden pressure
The Trade Desk's new Trading Modes bundle costs and AI, aiming to rival walled gardens while keeping manual control.
Instagram brings scheduling to Trial Reels to boost campaign performance
Scheduled Trial Reels let creators time experiments globally, improving influencer campaign performance on Instagram.
The Iran war is creating new downside risks for ad spending
Oil above $100 trims 2026 spending growth to 7.2%, wiping $28 billion as brands rein in budgets.
YouTube positions itself as the new TV with creator-led Stations
New YouTube Stations blend influencer pull with always-on streams, adding premium CTV inventory for brands.
70% of Australian minors still use social media three months after nationwide ban
Australia's social media ban is struggling to take hold as users easily circumvent restrictions.
March Madness viewership soars to a 33-year high as marketers eye sports opportunities
Viewership for the March Madness tournament hit a 33-year high, reinforcing sports’ pull as agencies deepen investments in live events.
OpenAI and Smartly partnership is a glimpse at the future of ChatGPT ads
ChatGPT ads could open up in a second window via a partnership with Smartly
TikTok’s Cameo partnership makes it even more essential for creators
A TikTok-Cameo integration unlocks new revenue streams, enhancing TikTok’s value in influencer marketing strategies.
Industry KPIs: Commerce categories are driving TikTok view growth
Q4 TikTok video views jumped 68% as wellness, CPG, and retail soared—proof TikTok is now a sales engine.
Meta enhances Instagram’s ad targeting capabilities as it pushes toward full automation
Instagram’s upgraded model boosts ROAS with less compute, nudging marketers toward hands-off buying.
The Trade Desk rivals seize on scrutiny, but walled gardens pose the bigger threat
The Trade Desk scrutiny is opening doors, as rivals court buyers after audits—but agency AI ecosystems and walled gardens pose the real threat to DSPs.
A leaked Amazon pitch deck makes the case for Rufus ads
A leaked Amazon deck positions its Rufus AI shopping assistant as a high-intent retail media channel with CPC pricing on the horizon.
Spotify expands its ad opportunities to visual formats as time spent surges 26%
Spotify is expanding to visual ads with carousel units and playlist takeovers that aim to prove it can rival YouTube on performance.
OOH revenues hit $9.5 billion, proving its endurance in a digital-first world
OOH revenues hit $9.5 billion in 2025, representing 19 quarters of growth as DOOH fuels scale and measurable impact beyond screens.
Omnicom’s latest report signals an agency shift from human talent to AI
Omnicom’s AI emphasis is raising talent questions, as sparse mentions of people highlight layoffs and a broader industry tilt toward automation and cost efficiency.
The Iran war will dampen US auto industry ad spend
Jan-Feb auto industry ad spend foreshadows even steeper drop-off as the Iran war puts pressure on vehicle and gas prices.
90% of fans say sports on broadcast TV still matter in the streaming era
90% of sports fans want games on local TV, keeping linear central despite streaming’s rise.
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