Marketing & advertising briefing Trends & Statistics
Record 2026 election spending means higher CPMs for advertisers
Election spending makes ads more expensive: Steadily rising political spend will require bi-yearly strategy shifts.
Meta’s Creator Marketing Hub gives brands a central resource for partnerships
Brands can find creators and activate ads in one hub, with efficiency gains depending on careful oversight.
Roblox expands rewarded video tools for creators and advertisers
New no-code rewarded video placements could give marketers more ways to reach players without disrupting gameplay.
Facebook ads offer marketers a lower-cost complement to Google campaigns
Lower CPCs and solid CVRs make the platform a cost-efficient complement to Google search.
Novig's Sydney Sweeney campaign wins attention—and backlash
Provocative creative can earn media, but brands should test who may feel demeaned before spots run.
Pause ads gain programmatic scale. The next test is creative.
Programmatic scale makes CTV easier to buy, but fresh creative will be key to avoiding ad fatigue.
Prime Video’s short-form news push could open new local ad inventory
Bite-sized news could attract younger audiences while creating fresh ad inventory, including local placements.
Creators are mainstream culture, raising the bar for brand fit
Their broad reach makes authentic partnerships and product-focused content vital for brands.
EMARKETER exclusive data: Online video closes the attention gap with linear TV for advertisers
Stronger attention and effectiveness support comparing OLV and linear on quality, not channel type.
Netflix’s ad revenues could pass $6 billion in 2027
Its ad-supported audience is scaling quickly, helping the streamer close the gap with major CTV rivals.
Young consumers are the main source of brand loyalty growth
Their loyalty has climbed while older cohorts remain flat, making tailored digital experiences key to building lasting ties.
Ad industry jobs fall by 6,900 as AI and consolidation alter agency priorities
AI automation and consolidation are shrinking advertising roles, while new openings demand broader technical skills and industry ties.
Google Ads update targets local retailers and nearby shoppers
Marketers can focus holiday budgets on consumers most likely to visit stores and buy.
Algorithm opt-out features could weaken social media ad targeting
An Australian proposal could spread globally, raising the value of privacy-friendly contextual ads.
Streaming ad loads jump 18%, raising the creative bar
More inventory expands advertiser reach, but crowded breaks make frequency caps and refreshes essential.
As Google dodges breakup, ad giants reassert their strength
Google dodges trust-busting ruling: A series of ad giant legal wins solidifies their dominance.
Reddit helps advertisers test whether longer video views pay off
Brands can test the new feature with story-led creative, then compare results with 6-second views.
Twitch’s engaged audience gives marketers more reason to invest in livestreaming
Marketers should use creator shoutouts, interactive chat, and stream sponsorships to tap Twitch's purchase influence.
Autoplay bans could force brands to rethink social video
Marketers need stronger thumbnails and branding as passive exposure declines.
Sports fragmentation complicates advertisers’ path to reach fans
Fans struggle to find games, making pregame, postgame, and short-form content more valuable.
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