Marketing & advertising briefing Trends & Statistics
Oscars viewership declines 9%, its lowest since 2022
17.9M tuned in to the Oscars ceremony, down 9% YoY, as social clips and second screens siphon live TV’s once-captive crowd.
Amazon Prime Video’s ad-free price hike pushes viewers toward ads
Amazon Prime Video hikes its ad-free price by 67%, making ads the default as streaming competition intensifies.
Meta’s ad disclosure update could trigger new regulatory pressure
Meta's “Sponsored” label becomes “Ad,” a subtler tag that may lift engagement—and invite new scrutiny.
As retail media growth slows, measurement takes center stage
Brands will face more pressure to prove results, pushing them toward cleaner data and AI tools that improve spending decisions.
Perplexity appeals Amazon ban on its shopping agent amid the rise of AI mediated shopping
Perplexity is challenging an Amazon ban in a court fight over Comet AI that could curb retail media power.
Short-form video dominates Gen Z digital consumption, with 85% watching weekly
Short-form video rules Gen Z as 85% watch weekly, fueling discovery and sales.
College sports brand sponsorships outperform Super Bowl ads in brand recall
College sponsors outscore Super Bowl ads, delivering recall near SB leaders at lower cost.
Disney sells out Oscars ad inventory amid surging live event demand
Disney's Oscars ad inventory cleared early at higher rates, proving live TV still commands premium demand.
Industry KPIs: CTV QR code scan rates fell sharply in Q4 2025
Our industry KPI data shows CTV QR code scan rates falling from 0.010% to 0.004% in 2025 as ad clutter and fatigue curb second-screen action.
Ad-supported TV demands an integrated approach this Upfront season
Digital TV dominates ad tiers, yet linear still delivers sports scale and stronger brand lift.
Publicis accelerates AI investment as agencies race for predictive power
Publicis buys measurement company AdgeAI, arming Publicis with real-time creative intel as clients demand proof of what works—and why.
TikTok expands into radio and podcasts with iHeartMedia deal
A TikTok-iHeart deal will introduce TikTok Radio and Podcast Network, widening the platform’s reach beyond short-form video.
71% of consumers have purchased a product the same day they saw an in-game ad
71% of mobile gamers buy the same day they see an ad, and most others purchase within days—far outpacing typical digital paths.
Adobe’s AI-powered Firefly update makes genAI a standard feature
Adobe pushed an AI-powered update to Firefly that signals a turning point for the tech in video production.
March Madness momentum builds new opportunities for advertisers
45% of March Madness viewers skip the regular season, yet 9.4 million watched tournament games in 2025—unlocking reach on TV and streaming.
YouTube becomes the largest global media platform, drawing more ad dollars than legacy giants combined
YouTube tops global media with $62 billion in revenues and over $40 billion in ads, putting it ahead of Disney and legacy TV combined.
LinkedIn achieves 121% ROAS and leads B2B marketing in paid performance
LinkedIn tops B2B campaign results, posting 121% ROAS—outpacing Google and Meta and capturing 41% of paid social budgets.
Nielsen Big Data + Panel dealt a blow by MRC right before Upfronts
Though Big Data + Panel is still accredited, the MRC raised concerns about “unusual results.”
TikTok loses Gen Z confidence following ownership change and sponsored content surge
79% of Gen Zers miss pre-ad days on TikTok as distrust, algorithm gripes, and ad overload dent the app’s credibility.
Amazon redesigns Fire TV to expand CTV ad ambitions
Fire TV's new UI weaves ads across screens, tying CTV reach to retail data and programmatic scale.
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