YouTube makes creator content look more like TV: Creator-led shows give CTV advertisers another reason to make YouTube core media.

News habits divide sharply by age: Younger audiences favor social discovery while older adults stick with TV, keeping channel strategy age-dependent.

YouTube changes how it counts views: Videos now register a view immediately, weakening headline view counts as a measure of engagement.

AI ad tracking gets more transparent: A new Similarweb tool reveals ad context and competitors, which could help marketers make smarter budget decisions.

Agency efficiency separates the pack: Holdcos are pairing AI with integration and acquisitions to tackle siloed systems and streamline delivery.

CTV spend holds as impressions fall: Advertisers now need to prioritize incremental reach, creative variety, and frequency management.

CTV home screens command viewer attention: High visibility and low disruption can help marketers reach viewers while they decide what to watch.

ChatGPT ads are routinely irrelevant: Over 14% of ads are off-topic, per SE Ranking, reinforcing that chatbot ads are better for testing than major budgets.

Exclusive data shows AI shopping trails habits: Just 16.6% use genAI weekly for shopping, making major marketing investments premature.

Facebook tries to close its creator gap: AI Creator Studio tackles weak creator tools as its US influencer spending share keeps slipping.

AI adoption outpaces marketer training: 43% of marketers lack formal training, leaving leaders to close skills gaps before AI can deliver meaningful results.

Reddit helps shoppers vet AI advice: Consumers check AI recommendations on Reddit, giving brands purchase influence that clicks may not capture.

Streaming churn fragments advertiser reach: More consumers cancel after watching, making content adjacency useful for reaching audiences wherever they go.

Disney+ and Hulu add iHeartMedia video podcasts: The deal could give marketers premium inventory with audiences primed to act on ads.

OpenAI seeks an SMB ads team: New hires to court SMBs could widen ChatGPT’s advertiser base, but unproven results warrant caution.

Nielsen to acquire DoubleVerify for $2.15 billion: The deal pairs audience measurement with verification, improving CTV accountability.

WPP cuts its H1 revenue losses: Elevate28 is showing early progress, but its payoff hinges on keeping clients and staying competitive in AI.

Roku beats expectations in record Q2: The results reinforce its long-term CTV position, while a Fox deal could expand its advertiser appeal.

WBD’s Q2 exposes weak spots: Streaming gains couldn’t offset TV declines, making the Paramount deal more consequential than ever.

AppLovin is struggling to differentiate itself: Its ambitious reorg has hit a snag as the market floods with AI competition.