Comcast leans on sports and Peacock in Q2: Live events still deliver outsized results, but long-term success depends on turning audiences into streaming users.

France bans under-15s from social media: Brands may lose an early path to young consumers, but weak age checks could also distort audience data.

ChatGPT ads optimize for conversions: Marketers have a stronger case to test the platform, but should wait for more reliable attribution before scaling.

Google beats Q2 expectations as AI spend accelerates: Marketers should expect Google's ad products to become more automated as AI spending continues.

AI shopping lifts retail media clicks: Marketers may have opportunities to influence shoppers as purchase decisions take shape via retailers’ AI features.

Restraining order halts Paramount-WBD deal: The delay clouds 2027 ad planning as brands prepare for one seller or two.

Retail media ad spend will hit $300 billion by 2030: Advertisers are treating RMNs as a full-funnel channel, not just a tool for driving purchases.

Telemundo lands UEFA soccer rights: Exclusive rights give advertisers year-round access to Spanish-language soccer audiences beyond marquee tournaments.

OpenAI's ad target is not realistic: A 90% shortfall points to ad infrastructure that still isn't ready to attract major marketing budgets.

YouTube ad growth slows: Video budgets are spreading across more platforms, making YouTube one part of a broader media strategy.

Netflix revenues mask engagement strain: Q2 sales rose 13%, but slow viewing gains raise doubts about keeping audiences—and advertisers—engaged.

Publicis’ Q2 redraws the agency playbook: Strong results suggest integrated AI, data, media, and measurement are the edge in winning clients.

Paramount merger hits hurdles: Paramount’s WBD deal draws new lawsuits, leaving advertisers planning for both a merger and a standalone future.

Telemundo leads Spanish-language World Cup viewership: Spanish-language audiences can’t be ignored but require specific ad strategies.

Podcast hosts earn trust as advertisers invest: Podcast ads gain appeal as host credibility drives purchases, prompting brands to increase spending.

Meta’s AI tools create headaches: Marketers must catch errors before campaigns go live due to faulty AI tools.

States move to challenge Paramount: Twelve states seek to block Paramount’s WBD acquisition, leaving advertisers in limbo over 2027 media buying.

EU rewrites youth social media access: Europe joins a global effort to limit teen social media, challenging brands that rely on early audience building.

Reddit gains ad dollars: Agencies are gradually shifting more social budgets to Reddit as its high-intent audiences and AI tools attract marketers.

Disney+ eyes free streaming: A no-cost tier could draw more viewers, challenge YouTube's lead, and broaden Disney's ad-supported reach.