TikTok’s US transition brought algorithm resets, upload glitches, and new data tracking—jolting users and scrambling marketers’ reach.

TikTok creator Khaby Lame is scaling beyond human limits thanks to his AI twin, expanding his global reach as part of a $900 million deal.

Humor and celebrity now dominate Super Bowl ads; brands now favor memeable, star-driven comedy as safer attention drivers and a chance at social-media virality.

Retail media strategies are diverging; Macy’s and Iceland show how retailers are choosing between faster scale through partners and deeper control through bespoke in-store systems.

Regulatory pressure and political alignment are now influencing programming stability, deal viability, and advertiser confidence one year into Trump's second presidency.

Streaming takes nearly half of TV viewing in a new record, driven by sports and major cultural hits, proving live events still dominate TV.

TV and social ads are most likely to drive purchases, but also are most disruptive to consumers, according to DISQO, emphasizing the importance of: interactive, refreshed, relevant ads.

TikTok has finalized a deal to maintain US operations, and its growth now depends on higher ad yields and efficiency as user growth slows.

YouTube expands shoppable CTV ads with Google Demand Gen, with new units aiming to convert passive viewing into action without feeling intrusive.

Magnite and MNTN are partnering to expand access to live streaming ads in an integration that opens live inventory to performance marketers new to TV.

Microsoft’s in-game advertising dream gets its first test via two minutes of preroll ads per hour of cloud gaming playtime.

Netflix’s ad revenues hit $1.5 billion, with expectations to double in 2026 as its next phase will hinge on broadening inventory advertisers know how to buy.

Australia’s social media ban for minors inspires global regulation as India, the UK, France, and more have said they will mimic the law.

Netflix's spending overshadowed its Q4 results; it beat expectations, but investor focus has shifted to the execution and regulatory risk of the Warner Bros. Discovery acquisition.

Pinterest shifts to yield; its leadership change reinforces focus on performance, commerce, and higher ARPU.

The FTC is appealing the Meta monopoly ruling; but while a breakup would disrupt cross-platform buying, fragmented user attention still weakens the FTC’s hand.

Threads beats X in daily active users on mobile as Meta’s established ad stack makes Threads a safer long-term bet for community-driven social ads.

NFL viewership favors broadcast as traditional TV draws the biggest audiences, but streaming’s ad effectiveness is unmatched.

ChatGPT will begin testing ads, but while its massive userbase positions the platform to deliver ads to engaged audiences, brands must weigh the risks.

Newsletters are becoming creator power centers; onfluencers owning their audiences is reshaping how they monetize—and how brands leverage those audiences.