79% of marketers boost genAI spend as creators use AI for content to drive results—but trust and governance gaps remain.

Streaming consolidation takes a surprise turn: Netflix’s deal exit hands WBD to Paramount, preserving a more diversified studio and ad model.

Programmatic growth is concentrating inside walled gardens; the Trade Desk remains resilient, but open-web momentum is moderating amid structural and macro pressures.

Unilever's CEO is doubling down on social, but 3.5% sales growth raises doubts about ditching mass reach.

Agency consolidation is accelerating workforce cuts; Omnicom and IPG reduced 8,200 roles last year, as merger synergies and AI adoption reshape operations.

AWS' new AI tool reformats live broadcasts for TikTok and Reels in seconds, unlocking scalable ad inventory.

WPP’s earnings slide shows AI and self-serve ad tools are shifting growth away from holdcos.

Paramount+ rose 17%, but TV ads fell 10% as cord-cutting eroded linear’s base.

Podcast skipping may be overstated, as playback data shows many shows retain 90% or more of listeners through ad breaks.

Netflix and peers drive 33% more co-viewing and longer sessions than YouTube, boosting ad impact.

A new partnership combined with TikTok's short-form clips and creators help brands reach mobile-first sports fans beyond game day.

Sky-high operational costs are pushing ChatGPT and its rivals toward ads, while Koah is betting survival hinges on monetizing scale.

Infillion’s Catalina deal adds verified purchase data to support cross-network attribution and optimization, which should help offsite retail media grow.

Milano Cortina delivered the strongest Winter Olympics viewership in over a decade across streaming and linear TV, proving the value of live sports.

Paramount's richer amended bid for WBD intensifies pressure on Netflix, adding political and planning risk to streaming’s future.

WBD’s sale to Netflix or Paramount carries theatrical stakes; release strategy and streaming economics hang in the balance.

The Supreme Court’s tariff relief offers incremental upside and could add billions to search and social spending.

Streaming sports programs soared 52% YoY in Q1 2026, forcing brands to chase growth beyond linear with balanced media planning.

For the Winter Olympics, NBCUniversal paired broadcast scale with streaming, CTV, and creator integrations to drive monetization in a major way.

TikTok’s engagement gap with Instagram and Facebook is widening, but volatile reach means brands must turn spikes into lasting customer ties.