Super Bowl campaigns aren’t one-size-fits-all; brands are now splitting between full-scale TV buys and multi-channel activations that extend beyond the broadcast.

TikTok’s new EU age verification rules could squeeze marketers, but similar changes have strong consumer backing worldwide.

Digital keeps growing, but differently; slower growth rates signal market maturity, forcing marketers to prioritize mix, performance, and flexibility.

AI deepfakes are sparking a global crackdown after Grok’s explicit content scandal triggered UK probes and stricter safeguards--raising governance stakes for AI tools.

CTRs and CVRs rise with repeated YouTube creator integrations—proving the ability of repeat brand exposure to drive action.

AI companions present ad potential through high trust and engagement, but safety and regulation pose real risks to advertisers.

China’s Q4 spending reinforced platform consolidation, as advertisers concentrated budgets on large platforms with data, scale, and commerce integration.

Fanatics is building a studio to control sports storytelling. Owning content lets the brand deepen engagement, extend athlete partnerships, and avoid bidding wars for live sports rights.

Netflix’s all-cash WBD bid means a faster deal that would ease streaming uncertainty and help advertisers plan around Netflix’s ad tier.

Retail media is entering an execution era; advertisers are now judging networks on speed, flexibility, and clarity, not just closed-loop performance or topline growth.

After a 20% jump in streaming subscription prices, when will consumers cut back?

Golden Globes TV audiences dipped 7% YoY while social buzz hit a record 43M reactions—requiring marketers to adapt.

Gmail is getting its own agentic AI, signaling that email marketing could undergo a major shift if users bite on the feature.

Omnicom’s IPG deal reshapes agency power dynamics, causing CMOs to eye independent agencies and new talent.

Podcast listeners are sought out by marketers for high engagement, and listenership is only set to grow.

The Olympics and World Cup will propel sports ads to a record year, pushing global spend past $1 trillion.

CTV’s evolution will hit full stride in 2026 amid rising viewership, better measurement, and interactive ads.

Uber is expanding premium storytelling through Journey Takeovers, which turn entire rides into narrative canvases—and delivering unusually long, high-quality attention.

AI search advertising is growing, but lingering problems mean overindexing risks wasted spend before ad formats mature.

China’s ad rebound remains narrow; Q4 spending stabilized, but concentrated in low-risk, performance-driven channels—signaling a cautious market entering 2026.