Testing ChatGPT ads will cost you; OpenAI's $200,000 minimum upfront ad buys are expensive, but these ads may become commonplace in due time.

YouTube TV's win against Disney shows marketers that platform scale now shapes where premium sports ads live.

Industry KPI data shows arts and entertainment ROAS peaked in late Q3, with awards buzz lifting efficiency early.

PubMatic addresses publisher concerns with AI Insights, a tool that reveals buyer, DSP, and inventory trends to clarify where demand and value move.

57% of ad buyers will prioritize creator ads in 2026—but success will be driven by repeat partnerships with genuine brand advocates.

Q4 Ad Results Signal Durable Marketer Demand, with Double-Digit Growth Across Major Platforms

Short-form, shoppable, and side-by-side features aim to narrow the gap between Paramount and Netflix, but Netflix remains the safer bet for advertisers.

Spotify sports podcast listening jumps 358% after games, outpacing pregame gains and opening a bigger ad window beyond live TV.

WPP Production is centralizing execution to serve today's always-on world of content creation.

CEO neutrality carries brand risk; OpenAI and Anthropic leaders’ cautious political responses are an illustration of how hedging on values can erode trust rather than protect it.

Bluesky prioritizes live conversation over scale: The platform is leaning into real-time events to differentiate from X and Threads.

Video is fueling LinkedIn’s growth, with Q4 revenues topping $5 billion, aided by a 30% jump in paid video ads and rising short-form demand.

In 2026, brands’ revenue gains will come less from AI tools and more from integrating high-quality data that informs decisions.

Meta's Q4 revenues jumped 24%, but massive AI capex made it one of its costliest quarters.

Performance TV drives growth, but weak transparency undermines trust--meaning marketers should be selective about partners and prioritize contextual targeting.

Apple scales App Store ads for performance: More search placements turn high-intent discovery into a larger, more competitive acquisition channel.

Advertisers use AI across creative and targeting, yet 61% report no meaningful gains and only 30% trust it.

Pinterest’s AI pivot looks defensive: Workforce cuts aim to fund automation, but investors remain unconvinced that AI investment alone will restore growth momentum.

TikTok US uninstalls jumped 150% post-takeover--but engagement held, meaning sentiment shifts matter more than uninstall headlines.

Meta is tightening teen safeguards for its AI companions in a move that could help make future chatbot ads more viable.