Disney turns streaming into an ad engine: FYQ3 results show SVOD, sports, and parks combining to keep advertisers invested despite broader subscription churn.

Magnite leans on CTV gains: Streaming powered another strong quarter as AI played a supporting role in the company’s broader CTV efforts.

Paramount’s Q2—no merger, and no growth: Ad prices might soften as the company’s mega-merger.

Pinterest turns AI into ad gains: The company’s improving ad tools and commerce capabilities give marketers more reasons to include Pinterest in media plans.

Ad spending rises in June from World Cup demand: Marketers should treat the lift as temporary and keep budgets focused on channels that prove ROI.

Snap beats revenue estimates as US audience shrinks: Marketers should stay selective until the platform proves it can support durable ad demand.

Snapchat adds agency tools and HubSpot integration: The company aims to make lead gen, attribution, and ROAS easier for performance marketers.

TikTok builds an agentic AI hub as marketer adoption grows: The payoff is less manual work, faster decisions, and smoother buying across the funnel.

A shadow hangs over Reddit’s blockbuster quarter: Strong results support bigger investments, but Google tensions could complicate discovery and reach.

Meta misses on EPS and cash flow: Marketers should expect more AI ad tools as the company tries to justify heavier spending.

Microsoft reports strong Q4 FY2026 results: AI expansion points to more AI-driven search, cloud, and ad inventory.

Omnicom reports strong Q2 from integrated media: Agencies now need bundled, AI-ready services to win larger client accounts.

Meta vows to fight misleading AI content: An EU pact will force advertisers to clearly label AI content even as usage climbs.

Google sends fewer clicks to websites: Brands may need to rely less on organic search as AI Overviews and zero-click results make traffic harder to earn.

YouTube adds Peacock to Premium: The deal could give Peacock more scale and make NBCU's premium ad inventory more attractive to marketers.

Disney expands AI into CTV advertising: The move could make TV creative more accessible, but only if brands keep tight oversight and quality assurance.

Havas expands through acquisitions as consolidation accelerates: Marketers gain simpler agency relationships but fewer independent firms to choose from.

World Cup viewers span every screen: Sports marketers need coordinated TV, streaming, and social campaigns to capture the full audience.

Creator videos capture 26% of viewing time: Creator content is now a core media buy, but brands will need stronger creator fits as competition rises.

What Q2 earnings say about the future of advertising