Uneven engagement and time spent on social platforms forces marketers to rethink scale-first social campaigns.

OOH is enjoying a surge in M&A as the ad format entrenches itself as a reliable, growing staple of ad budgets.

Beehiiv is challenging Substack, as an ad network and flat fees lure creators; but scaling inventory and measurement will test its $50 million goal.

Criteo bets on ChatGPT commerce in a pitch deck as its new ad pilot promises fast setup and measurable AI traffic.

Podcast growth outpaces social, with trusted hosts driving purchases and attention other feeds can’t match.

The Senate is tightening teen ad targeting; the House will vote on a bill that bars behavior-based ads for under-17s, pushing brands toward contextual plays.

Share of voice reshuffle favors performance as food and beverage brands retreat from TikTok and YouTube, betting on Meta’s scale and attribution edge.

Microdramas are winning daily attention; per-user viewing time now exceeds Netflix and Prime Video on mobile.

Commerce powers Netflix ads with an Amazon DSP integration that gives Netflix retail-grade targeting as CTV budgets focus on outcomes.

Agency M&A is now prioritizing data infrastructure; digital and tech firms dominated acquisitions as holding companies shifted from scale to capability.

Versant's ad revenues fell 8.9% as pay TV shrinks and streaming nears half of viewing time, pressuring cable’s ad model.

A WPP court filing reveals $9 billion in spend and rebate income, pushing brands to revisit principal media terms.

News consolidation raises advertiser exposure risk, as a Paramount-controlled CNN and CBS might reduce independent national news options.

OpenAI is adding Criteo to its US ad pilot, seeking credibility and demand despite steep CPMs and thin proof.

With TikTok uncertainty lifted, sponsored creator post volume and influencer activity surged after the US joint venture deal.

X formalizes sponsored content disclosure; native paid partnership labels reduce compliance risk as influencer spending accelerates.

HBO Max and Paramount+ are planning to merge, pairing scale with ad focus to court marketers.

Meta is targeting retail media budgets with product set optimization and insights to bring SKU precision and challenge onsite networks.

Restaurant reservations become measurable media, as OpenTable’s pay-per-seated-guest model links ad spend directly to confirmed dining occasions.

Automation is becoming programmatic’s second engine, as PubMatic’s latest results highlight early traction from agentic AI tools.