Marketing & advertising briefing Trends & Statistics
OpenAI’s ChatGPT ads hit $100 million in annualized revenues, but doubts remain
OpenAI’s ChatGPT ads top $100 million in annualized revenues, but fast growth masks weak proof of results.
Bicultural Latinos are emerging as a consumer powerhouse
Bicultural Latinos drive faster spending gains and reward culturally fluent brands with loyalty and action.
Meta ramps up genAI powered ad creation as marketers weigh consumer trust
Meta's new genAI tools speed production and improve performance, but consumer trust still challenges payoff.
Walmart and Vizio sharpen retail media and CTV pitch
New shoppable placements, unified logins, and strong results tie streaming ads to measurable sales impact.
Meta and YouTube's negligence ruling won't be the last
Meta and YouTube were ruled negligent in addiction case as the jury claimed the platforms failed to warn youth—raising legal and reputational risks for advertisers.
Snapchat reaches 2 trillion Snaps milestone as it debuts new ad features
New Snapchat ad formats and strong engagement aim to sway marketers despite a modest ad revenue share.
TV fragmentation fuels Comcast’s push into outcomes at NewFronts
Comcast unveils Outcomes+ to streamline TV ads; AI-driven targeting and attribution aim to unify streaming and linear buys in one measurable platform.
Pinterest makes ads easier for small businesses and creators
Pinterest's new Promote a Pin turns posts into ads via mobile, pairing AI tips with real-time data to ease entry.
Publicis’ new business wins leave rivals behind in 2025
Publicis dominated 2025 new business with $10 billion in wins and slim losses, widening the gap as competitors like WPP stumbled.
Samsung advances CTV with full funnel and AI powered ad innovation
Samsung's Amazon Ads integration and AI targeting bring shoppable, full-funnel capabilities to Samsung TV Plus.
YouTube offers advertisers new ways to identify creators and boost content
YouTube is building an influencer engine through new discovery and paid tools that add Gemini search, bulk outreach, and channel takeovers.
ChatGPT ads will soon reach more users, but proven results are still missing
OpenAI brings ads to all US free users, but manual buys, thin metrics, and $200K tests cloud ROI.
ABC cancels 'The Bachelorette,' exposing vulnerabilities in legacy media for marketers
ABC yanks The Bachelorette after a resurfaced domestic violence video, torching promo spend and exposing TV buy fragility.
Marketers shift TV ad spending as time with CTV grows while linear declines
Marketers are following audiences to streaming, yet linear remains vital for scale and outcomes.
TikTok and Tubi partner to bring creators to FAST, opening new doors for marketers
A new TikTok and Tubi partnership moves TikTok talent to FAST, giving brands new IP plays in ad-supported CTV.
Meta offers monetary incentives for TikTok, Instagram creators to move to Facebook
Meta is courting TikTok and YouTube stars for Facebook, but weak discovery may limit marketer upside.
Publicis and The Trade Desk butt heads as both feel growing pressure from tech platforms
Publicis tells clients it no longer recommends The Trade Desk as both feel pressure from the rise of walled-garden tech platforms.
Reddit inks deal with Pacvue, highlighting its growing role in retail media and AI commerce
An integration with Reddit and Pacvue plugs Reddit into more than 100 networks as the platform’s AI citations and ad sales climb.
Industry KPIs: News and media websites lead Gen Z unique visitor growth
Young adults are flocking to news and media websites as electronics and health content tumble.
Limited budgets force B2B tech marketers to make tough choices
With budgets in the low millions, B2B tech firms are prioritizing video to reach Gen Z and maximize effectiveness.
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