Offensive materials cleared internal checks, showing brands need diverse perspectives empowered to halt risky work.

New ad tools and markets are paying off, but unproven returns could limit ad spending.

Elevate28 is showing early results, but data gaps and profitability concerns could hinder the recovery.

Just 11% of Gen Z feels understood by brands, but closing that gap can protect long-term loyalty.

Travel advertisers can move viewers toward action and tailor video assets more easily with Google's Demand Gen updates.

Facebook turns to video, commerce, and creators as users pull back: Marketers should reassess its media role and experiment beyond legacy tactics.

The Trade Desk gives Kokai an AI overhaul: Zuma simplifies workflows and adds AI agents, aiming to automate execution without sidelining buyers.

Meta’s settlement rewrites youth marketing: New teen safeguards will limit reach, making channel diversity and privacy compliance more critical.

TikTok brings Out of Phone to more markets: Wider DOOH access lets brands extend effective user-generated content offline.

AI referrals convert at higher rates, despite limited scale: Marketers should measure value per visit and build AI visibility alongside SEO.

Brand demands test creator authenticity: Greater creative freedom and natural influencer fit can protect audience trust and partnership value.

Microdramas draw more advertisers as ad activity rises 132%: The format gives brands repeat exposure and opportunities to integrate into storylines.

Streaming platforms want to house more rivals: Major services are aggregating subscriptions, broadening advertisers’ access to fragmented audiences.

Discord adds in-game actions to Play Quest+: Brands can measure player behavior, but campaigns work best when rewards fit how users already play.

Wellness Shorts average 116% viewed: Repeat viewing makes instructional content a strong format for building trust and product consideration.

Meta removes advertiser placement exclusions: Automation may simplify campaigns, but brands lose control over where ads run without guaranteed gains.

Gen Z favors multimedia streaming bundles: Marketers should evaluate audiences inside each package rather than treating reach as a proxy for brand fit.

Walmart ads climb 38% as sales cool: Its expanding retail media tools give marketers more options to reach high-intent shoppers beyond Walmart.

An intimate look at WPP’s decline: Court filings reveal that data shortcomings and layoffs lead to major client losses

OpenAI expands ChatGPT ads without proving ROAS: Revenues rose 25%, but targeting issues persist as the pilot enters 31 new European markets.