The news: Publicis Groupe far outperformed rivals in 2025 for new business wins, per a COMvergence report.

• Publicis’ new business wins totaled $10.1 billion; losses were comparably smaller at $1.9 billion. Net total new business was close to $10.5 billion.
• WPP Media earned $3.8 billion in new business wins, but saw the most dramatic losses at $6.9 billion.
• Omnicom—kept separate from IPG in the report because the companies did not complete their merger until late 2025—saw $3.6 billion in wins and nearly $3 billion in losses.
• Havas Media Network saw the lowest losses at $772 million, but wins only amounted to $1.6 billion.
• Dentsu losses ($2.14 billion) slightly exceeded new business ($2.07 billion).

How Publicis won: The holding company beat its rivals in 2025 through a combination of strong AI and data investments and major account wins, contributing to its resilience amid industry shifts.

• Publicis has invested heavily in AI, reinforcing its CoreAI platform and integrating the tool into media planning, targeting, and execution. In 2025, 73% of its operations and 80% of its media revenues were AI-powered.
• The holdco recently acquired content intelligence and measurement company AdgeAI to boost its predictive measurement offerings. It also acquired data management company Lotame to strengthen its data and AI capabilities.
• Publicis snagged several high-profile accounts from WPP in 2025. It won Coca-Cola’s North American media business, as well as global media accounts for Mars, PayPal, and Paramount.
• As a result, Publicis has enjoyed several strong quarters while rivals often struggled. The company posted strong revenue gains between Q1 and Q4 2025 and outperformed its full-year guidance. Rivals like WPP, meanwhile, saw a string of losses.

Implications for advertisers: Agency decisions are increasingly shaped by which holdcos can back up AI investment with clear executional advantages and a strong record of winning and keeping major accounts.

For Publicis, continued strength will depend on proving it can sustain this momentum, successfully integrate its acquisitions, and convert AI investment into long-term client growth.