Marketing & advertising briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Marketing & advertising briefing
FCC license threat over Kimmel puts political risk on media buyers' radar

FCC license threat over Kimmel puts political risk on media buyers' radar

Article
Apr 28, 2026

Disney’s ABC in regulatory crosshairs: License review threat puts Kimmel inventory—and affiliate stability—on shaky ground.

Spotify’s Q1 results overshadowed by ad struggles and weak guidance

Spotify’s Q1 results overshadowed by ad struggles and weak guidance

Article
Apr 28, 2026

Guidance clouds Spotify’s outlook: Q1 revenues rose, but lower-than-expected guidance and ad struggles rattled investors and raised monetization concerns.

WPP starts turnaround effort with Q1 account gains

WPP starts turnaround effort with Q1 account gains

Article
Apr 28, 2026

WPP’s reset begins: Q1 met expectations, but revenues slid as its Elevate28 turnaround plan targets stability now and profitability by 2028.

Pinterest and tvScientific bring high-intent audiences to CTV devices

Pinterest and tvScientific bring high-intent audiences to CTV devices

Article
Apr 27, 2026

Pinterest turns TV into checkout: Pairing with tvScientific links CTV impressions to conversions, giving brands measurable results beyond reach.

SiriusXM and iHeartMedia consider merger to strengthen audio position

SiriusXM and iHeartMedia consider merger to strengthen audio position

Article
Apr 27, 2026

SiriusXM and iHeartMedia eye scale: Merger talks aim to pool reach and ad heft as radio revenues stall and digital adoption rises.

Charter’s 51,000 subscriber loss shows cable’s diminishing relevance

Charter’s 51,000 subscriber loss shows cable’s diminishing relevance

Article
Apr 24, 2026

Charter sheds 51,000 pay TV subscribers in Q1: Cord-cutting accelerates as streaming and digital redraw viewing habits, necessitating marketers adapt.

ChatGPT ads may now reach logged-out users, expanding available ad inventory

ChatGPT ads may now reach logged-out users, expanding available ad inventory

Article
Apr 24, 2026

OpenAI brings ChatGPT ads to logged-out users: Wider reach expands available ad inventory and could tempt wary marketers.

Meta expands AI business assistant to all advertisers in its latest push toward automation

Article
Apr 24, 2026

Meta rolls out AI business assistant to all advertisers: Its automation push could give advertisers better results, but threatens the traditional agency model.

Comcast can thank the Super Bowl, Olympics for its eye-popping ad growth

Comcast can thank the Super Bowl, Olympics for its eye-popping ad growth

Article
Apr 23, 2026

Comcast rides sports lift: Super Bowl and Olympics drove 135% ad jump, masking modest core gains and proving live events anchor CTV dollars.

WBD shareholders approve Paramount Skydance takeover

WBD shareholders approve Paramount Skydance takeover

Article
Apr 23, 2026

WBD-Paramount clears hurdle: Shareholders back $111 billion deal, setting up a CTV heavyweight—pending regulator sign-off.

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WPP begins its two-year turnaround plan with WPP Commerce

Article
Apr 23, 2026

WPP Commerce kicks off reset: The holdco unites retail media muscle to steady losses, but rivals are already entrenched.

HubSpot trades ‘Inbound’ for ‘Unbound’ indicating the shift to AI-driven CRM funnels

Article
Apr 22, 2026

HubSpot swaps Inbound for Unbound: The rebrand reframes CRM as real-time orchestration across the full customer journey.

IAB launches programmatic council to push for stricter governance as walled gardens dominate

IAB launches programmatic council to push for stricter governance as walled gardens dominate

Article
Apr 22, 2026

IAB forms programmatic council: Industry heavyweights draft rules as programmatic’s $200 billion market outpaces oversight and walled gardens hold sway.

Microsoft debuts AI ad updates as marketers look beyond traditional search

Microsoft debuts AI ad updates as marketers look beyond traditional search

Article
Apr 22, 2026

Microsoft courts AI-era marketers: AI Max and chat-native ad formats aim to capture spend as discovery drifts from keywords to copilots.

YouTube and SiriusXM’s audio ad partnership hints at a grander audio strategy

YouTube and SiriusXM’s audio ad partnership hints at a grander audio strategy

Article
Apr 22, 2026

YouTube leans on SiriusXM’s ad infrastructure: The radio company is now the exclusive ad partner for YouTube audio, including video podcasts.

Meta to lay off 10% of employees as AI transforms its workforce

Meta to lay off 10% of employees as AI transforms its workforce

Article
Apr 21, 2026

Meta cuts staff as AI automates ads: A 10% reduction tied to AI tools pushes marketers to prioritize outcomes over targeting.

OpenAI’s ChatGPT ad strategy comes into focus in leaked StackAdapt pitch deck

OpenAI’s ChatGPT ad strategy comes into focus in leaked StackAdapt pitch deck

Article
Apr 21, 2026

OpenAI courts DSPs for ChatGPT ads: A leaked StackAdapt deck shows high CPM pilots as OpenAI leans on adtech partners to prove value.

Iran war could cut global ad revenues by $50 billion in 2026

Iran war could cut global ad revenues by $50 billion in 2026

Article
Apr 20, 2026

Iran war rattles ad market: A prolonged conflict could erase $50 billion in global 2026 revenues and upend 2030 forecasts.

Meta’s ad performance updates lower barriers for SMBs

Meta’s ad performance updates lower barriers for SMBs

Article
Apr 20, 2026

Meta simplifies SMB ad tech: AI upgrades to Pixel and one-click Conversions API cut setup work and lower entry barriers.

Disney puts a $10 million price tag on Super Bowl ads

Article
Apr 17, 2026

Disney’s $10 million Super Bowl commercial pitch: Advertisers balk at early pricing and could eye other buys if value doesn’t match hype.

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