Disney’s ABC in regulatory crosshairs: License review threat puts Kimmel inventory—and affiliate stability—on shaky ground.
Guidance clouds Spotify’s outlook: Q1 revenues rose, but lower-than-expected guidance and ad struggles rattled investors and raised monetization concerns.
WPP’s reset begins: Q1 met expectations, but revenues slid as its Elevate28 turnaround plan targets stability now and profitability by 2028.
Pinterest turns TV into checkout: Pairing with tvScientific links CTV impressions to conversions, giving brands measurable results beyond reach.
SiriusXM and iHeartMedia eye scale: Merger talks aim to pool reach and ad heft as radio revenues stall and digital adoption rises.
Charter sheds 51,000 pay TV subscribers in Q1: Cord-cutting accelerates as streaming and digital redraw viewing habits, necessitating marketers adapt.
OpenAI brings ChatGPT ads to logged-out users: Wider reach expands available ad inventory and could tempt wary marketers.
Meta rolls out AI business assistant to all advertisers: Its automation push could give advertisers better results, but threatens the traditional agency model.
Comcast rides sports lift: Super Bowl and Olympics drove 135% ad jump, masking modest core gains and proving live events anchor CTV dollars.
WBD-Paramount clears hurdle: Shareholders back $111 billion deal, setting up a CTV heavyweight—pending regulator sign-off.
WPP Commerce kicks off reset: The holdco unites retail media muscle to steady losses, but rivals are already entrenched.
HubSpot swaps Inbound for Unbound: The rebrand reframes CRM as real-time orchestration across the full customer journey.
IAB forms programmatic council: Industry heavyweights draft rules as programmatic’s $200 billion market outpaces oversight and walled gardens hold sway.
Microsoft courts AI-era marketers: AI Max and chat-native ad formats aim to capture spend as discovery drifts from keywords to copilots.
YouTube leans on SiriusXM’s ad infrastructure: The radio company is now the exclusive ad partner for YouTube audio, including video podcasts.
Meta cuts staff as AI automates ads: A 10% reduction tied to AI tools pushes marketers to prioritize outcomes over targeting.
OpenAI courts DSPs for ChatGPT ads: A leaked StackAdapt deck shows high CPM pilots as OpenAI leans on adtech partners to prove value.
Iran war rattles ad market: A prolonged conflict could erase $50 billion in global 2026 revenues and upend 2030 forecasts.
Meta simplifies SMB ad tech: AI upgrades to Pixel and one-click Conversions API cut setup work and lower entry barriers.
Disney’s $10 million Super Bowl commercial pitch: Advertisers balk at early pricing and could eye other buys if value doesn’t match hype.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.