Disney's Oscars ad inventory cleared early at higher rates, proving live TV still commands premium demand.

Our industry KPI data shows CTV QR code scan rates falling from 0.010% to 0.004% in 2025 as ad clutter and fatigue curb second-screen action.

Digital TV dominates ad tiers, yet linear still delivers sports scale and stronger brand lift.

Publicis buys measurement company AdgeAI, arming Publicis with real-time creative intel as clients demand proof of what works—and why.

A TikTok-iHeart deal will introduce TikTok Radio and Podcast Network, widening the platform’s reach beyond short-form video.

71% of mobile gamers buy the same day they see an ad, and most others purchase within days—far outpacing typical digital paths.

Adobe pushed an AI-powered update to Firefly that signals a turning point for the tech in video production.

45% of March Madness viewers skip the regular season, yet 9.4 million watched tournament games in 2025—unlocking reach on TV and streaming.

YouTube tops global media with $62 billion in revenues and over $40 billion in ads, putting it ahead of Disney and legacy TV combined.

LinkedIn tops B2B campaign results, posting 121% ROAS—outpacing Google and Meta and capturing 41% of paid social budgets.

Though Big Data + Panel is still accredited, the MRC raised concerns about “unusual results.”

79% of Gen Zers miss pre-ad days on TikTok as distrust, algorithm gripes, and ad overload dent the app’s credibility.

Fire TV's new UI weaves ads across screens, tying CTV reach to retail data and programmatic scale.

Uneven engagement and time spent on social platforms forces marketers to rethink scale-first social campaigns.

OOH is enjoying a surge in M&A as the ad format entrenches itself as a reliable, growing staple of ad budgets.

Beehiiv is challenging Substack, as an ad network and flat fees lure creators; but scaling inventory and measurement will test its $50 million goal.

Criteo bets on ChatGPT commerce in a pitch deck as its new ad pilot promises fast setup and measurable AI traffic.

Podcast growth outpaces social, with trusted hosts driving purchases and attention other feeds can’t match.

The Senate is tightening teen ad targeting; the House will vote on a bill that bars behavior-based ads for under-17s, pushing brands toward contextual plays.

Share of voice reshuffle favors performance as food and beverage brands retreat from TikTok and YouTube, betting on Meta’s scale and attribution edge.