Microdramas are winning daily attention; per-user viewing time now exceeds Netflix and Prime Video on mobile.

Commerce powers Netflix ads with an Amazon DSP integration that gives Netflix retail-grade targeting as CTV budgets focus on outcomes.

Agency M&A is now prioritizing data infrastructure; digital and tech firms dominated acquisitions as holding companies shifted from scale to capability.

Versant's ad revenues fell 8.9% as pay TV shrinks and streaming nears half of viewing time, pressuring cable’s ad model.

A WPP court filing reveals $9 billion in spend and rebate income, pushing brands to revisit principal media terms.

News consolidation raises advertiser exposure risk, as a Paramount-controlled CNN and CBS might reduce independent national news options.

OpenAI is adding Criteo to its US ad pilot, seeking credibility and demand despite steep CPMs and thin proof.

With TikTok uncertainty lifted, sponsored creator post volume and influencer activity surged after the US joint venture deal.

X formalizes sponsored content disclosure; native paid partnership labels reduce compliance risk as influencer spending accelerates.

HBO Max and Paramount+ are planning to merge, pairing scale with ad focus to court marketers.

Meta is targeting retail media budgets with product set optimization and insights to bring SKU precision and challenge onsite networks.

Restaurant reservations become measurable media, as OpenTable’s pay-per-seated-guest model links ad spend directly to confirmed dining occasions.

Automation is becoming programmatic’s second engine, as PubMatic’s latest results highlight early traction from agentic AI tools.

79% of marketers boost genAI spend as creators use AI for content to drive results—but trust and governance gaps remain.

Streaming consolidation takes a surprise turn: Netflix’s deal exit hands WBD to Paramount, preserving a more diversified studio and ad model.

Programmatic growth is concentrating inside walled gardens; the Trade Desk remains resilient, but open-web momentum is moderating amid structural and macro pressures.

Unilever's CEO is doubling down on social, but 3.5% sales growth raises doubts about ditching mass reach.

Agency consolidation is accelerating workforce cuts; Omnicom and IPG reduced 8,200 roles last year, as merger synergies and AI adoption reshape operations.

AWS' new AI tool reformats live broadcasts for TikTok and Reels in seconds, unlocking scalable ad inventory.

WPP’s earnings slide shows AI and self-serve ad tools are shifting growth away from holdcos.