Marketing & advertising briefing Trends & Statistics
Netflix expands ad ambitions with Amazon deal and vertical video
Netflix expands ad playbook: Amazon DSP data, vertical video, and new formats could court CTV advertisers.
OpenAI gives ChatGPT ads a performance marketing boost
OpenAI boosts ChatGPT ads: Click-based pricing, actionable ads, and richer metrics aim to ease doubts and justify spend.
Allbirds’ AI pivot shows why brand equity doesn’t transfer across industries
Allbirds’ AI gamble: Sneaker brand ditches D2C for GPU leasing, but hype can’t mask zero assets, customers, or edge in AI services.
FTC settles with Publicis, WPP, and Dentsu to end alleged brand safety collusion
FTC restrains holdcos: Publicis, WPP, and Dentsu must end uniform brand safety rules as regulators probe political bias in ad buying.
Netflix’s ad growth remains strong after WBD exit
Netflix powers ahead post-WBD: Q1 shows 16% revenue rise as ads are poised to hit $3 billion, proving it can scale without a mega-deal.
NBCUniversal calls out Nielsen for underreporting traditional TV audiences
NBCU accused the ratings firm of undercounting TV after a delayed update favored streaming and rattled marketers.
Social media fuels digital ad growth as Meta extends its lead
Online ads near $1.5 trillion as social outpaces all channels and Meta proves its scale.
Viant acquires TVision in bet on attention metrics
A $40 million deal folds eyes-on-screen data into Viant’s DSP, letting advertisers transact on attention—not just impressions.
Industry KPIs: Utility-driven apps outperform entertainment on day 30 engagement
Finance and health apps top day-30 retention, suggesting habit-driven experiences drive growth, per our Industry KPI data.
Publicis’ Q1 growth underscores need for AI and data investments
Publicis' AI-led growth and new business wins show resilience in a challenging macro environment.
FTC investigates Publicis, WPP, and Dentsu over politically motivated ad-buying practices
An FTC review of Publicis, WPP, and Dentsu spotlights political risk in ad placements and brand safety policies.
Paramount’s WBD acquisition faces pushback from Hollywood talent
1,000+ creatives warn the Paramount-WBD merger threatens jobs and choice, but marketers should prepare for tighter CTV power.
A DOJ probe puts NFL media distribution rights under pressure
A new DOJ probe could simplify NFL ad buys—or hand fewer partners tighter pricing control.
Industry KPIs: Retail media ad spending growth is strong, but differentiated by category
Health and beauty ad spending jumps 50%+, while electronics swing with demand cycles, according to our industry KPI data.
OpenAI launches ads manager, reduces ChatGPT ad pilot cost to $50,000
OpenAI's new ads manager and a $50K buy-in aim to turn ChatGPT into a self-serve media buy.
OpenAI projects $2.5 billion in ad revenues this year and $100 billion by 2030
OpenAI tells investors ads will hit $2.5 billion this year and $100 billion by 2030, betting scale offsets steep costs.
Spotify reinforces its audio-first identity with new video controls
Audio is leading the story as Spotify allows for users to disable video, but carousel ads and Sponsored Playlists keep visuals in play.
Amazon distributes over 70% of content among top SVOD providers
Amazon's 71.8% catalog share and 132.7 million ad-supported viewers make Prime Video hard to ignore.
EU ePrivacy expiration heightens child safety risks for platforms and advertisers
CSAM scanning halts as the ePrivacy Directive expires, complicating child safety as Greece and others eye youth social bans.
Three executives depart The Trade Desk as pressure on the open web mounts
Exits and audit fallout adds to doubts about The Trade Desk's open-web pitch as walled gardens seize market share.
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