The news: Netflix announced new ad products and app updates alongside its Q1 earnings release Thursday.

• Starting in Q2, US advertisers buying Netflix inventory through Amazon DSP will gain access to Amazon Audiences for campaign targeting, using segments derived from Amazon users’ browsing, shopping, and streaming activity.
• Netflix announced plans for a mobile app redesign that will feature a vertical video feed, slated for the end of April.

Netflix said it plans to introduce additional ad products this year aimed at helping advertisers measure the incremental impact of their campaigns, and added that its advertiser count has risen 70% YoY.

Zooming out: Since debuting ad-supported plans in 2022, Netflix has seen strong revenue and ad-supported audience growth.

• Ad revenues will see consistent growth through 2030, per our forecast, though at decelerating rates. Netflix’s ad revenues will grow 88.5% YoY to $2.42 billion this year, a figure that will reach $4.53 billion in 2030.