Marketing & advertising briefing Trends & Statistics
Netflix has an engagement problem that a clever brand campaign won’t fix
The campaign may keep the brand top of mind, though sustained viewing matters more for ad exposure.
YouTube matches creators with products to bring affiliate ads closer to intent
The affiliate test could help brands convert existing demand into sales through more authentic recommendations.
Convenience stores turn to targeted discounts to get more from marketing
Personalized deals encourage repeat visits and cross-category purchases, while partnerships extend their reach
Skydance ends subscriber reporting, making streaming scale harder to gauge
Ending subscriber disclosures leaves marketers more reliant on independent audience measurement.
The Trade Desk targets walled gardens with an independent measurement pitch
Its independent framework could expose overlooked open web value and help reclaim ad budgets.
Meta pauses AI website scraping plan as brands demand more data control
Brand objections stall its AI training plans, exposing tensions between automated advertising and data ownership.
California’s under-16 algorithm ban could cut off a route to younger shoppers
California's law could disrupt product discovery, making alternative ad channels more critical.
Fox’s Roku deal puts the 2 biggest FAST services under one roof
Its $22 billion Roku deal gives advertisers broader reach and a simpler way to buy streaming ads.
ChatGPT gains advertisers faster than OpenAI can prove performance
ChatGPT’s low conversion rates threaten repeat spending and its $100B ad revenue ambitions.
Snapchat swaps DAUs for MAUs as engagement trends weaken
As Snapchat engagement weakens, MAUs may flatter its reach, leaving advertisers to verify actual usage.
Exclusive data: Audio app engagement climbs 10.7% as podcast consumption reaches new highs
A 10.7% rise in monthly sessions creates new ad opportunities, with host-read spots particularly promising.
Reddit turns in-app search into an ad opportunity as external traffic falls
Marketers gain a new way to reach high-intent shoppers, provided ad clutter doesn't erode trust.
Disney layoffs expose the mounting costs of legacy media’s streaming transition
Thousands of layoffs could alter content investment, audience engagement, and advertising value.
Roku turns its home screen into a performance advertising opportunity
The beta format could turn content discovery into measurable conversions across its vast CTV audience.
Instagram courts YouTube creators as it tries to make long-form video stick
Creator deals may fill its long-form library, though proving TV-scale ad value remains a hurdle.
Roblox ads gain traction, but daily users fall 9% and engagement drops
A 9% drop in daily users and 15% decline in engagement could limit advertisers' returns.
Reddit traffic falls as Google AI search keeps more users from clicking through
AI answers are cutting referrals, making engaged, logged-in communities more valuable to marketers.
US ad market grows just 1.3% as event-driven spending fades
September’s 1.3% gain reveals a slower baseline, making 2026 a risky benchmark for future budgets.
Gemini hits 1 billion users as Google builds ads into AI-powered discovery
With 1 billion users and Google already monetizing AI Mode, marketers should prepare for ads that answer consumer questions.
Microsoft’s search ad gains are dwarfed by rivals
With just 5.1% market share, its products may serve advertisers best as a complement to Google.
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