NBCU is softening the Olympics’ ratings blow by touting iSpot partnership: Predicting a low turnout, the broadcaster went all-in on flexing new tools to advertisers.

Super Bowl LVI was a testing ground for post-pandemic norms: New measurements, brand partners, and languages made this year’s event crucial for advertisers.

Meta’s lawsuits, settlements, and consumer sentiment are a mounting problem: The company can’t acquire its way out of this one.

Chinese companies can learn much about metaverse from US counterparts: Heavy tech regulations in the country have slowed tech firm’s ventures into the virtual world.

Brands test new marketing strategies ahead of Valentine’s Day surge: Spending on the romantic holiday will increase thanks to single and coupled consumers.