The news: Pinterest today announced a new feature that will simplify advertising on the platform for small businesses and creators.
- The feature, dubbed Promote a Pin, allows brands to transform existing Pins into promoted posts directly from their mobile devices without having to build an entire ad campaign from a desktop device.
- This ensures that advertisers without large-scale budgets or campaign expertise can still have their content reach the right audience at the right moment.
- The feature uses AI-powered campaign recommendations to simplify setup, while Pinterest’s Taste Graph feature, which maps user interests and behaviors, boosts content to target audiences.
- Users can track results in real-time and adjust the promotion as needed.
- Promote a Pin will roll out to US users in the coming weeks; Pinterest anticipates more features and global expansion in the future.
Pinterest also announced that it is testing a pre-built Performance+ Catalog Sales campaign setup that will help merchants go live quickly through Ads Manager or Pinterest’s Shopify app.