Meta hands moderation to AI: Replacing most human reviewers may cut costs but leaves brands navigating less predictable content decisions.

Omnicom and NBCU refine CTV at Cannes: Partnership ties Acxiom data to show-level context, but must prove results beyond better targeting.

World Cup fuels ad demand: Record Fox audiences reaffirm live sports’ value, but priced-out brands can find cheaper ways to join the action.

Meta’s spotlights AI at Cannes: The company is leveraging its scale to advance automated ads, but marketers still need strong creative and clear guardrails.

OpenAI’s Cannes pitch: New ad updates and improving engagement rates suggest ChatGPT is gaining traction, but marketers still want performance proof.

YouTube settlement sharpens youth safety concerns: As social companies head to court, brands may need a more cautious approach to youth audiences.

Google expands YouTube tools: New creator, trend, and AI insights tie planning, content, and ads into one fuller-funnel workflow.

TikTok puts AI in charge: Symphony Agent turns trend spotting, creator sourcing, and ad creation into a faster, AI-led workflow.

Omnicom, Netflix announce partnership at Cannes Lions: Acxiom data fuels sharper Netflix targeting, but creative—not data alone—will decide whether ads connect.

Pause ads command attention: New data shows programmatic pause-screen placements draw nearly double the attention of standard CTV ads.

Disney’s AI ad tool: Disney opens AI-powered TV ad creation to smaller brands as disclosure emerges as a trust advantage.

Ad market gets a boost, per WPP: AI investment fuels brighter ad forecasts, but marketers still need contingency plans for geopolitical flare-ups.

AI search ads are racing ahead: Spending is set to exceed $101 billion by 2030, even as marketers grapple with sparse performance data.

Reddit’s consideration play: As buyers seek trusted peer input, exclusive data shows that Reddit offers brands a chance to influence decisions before purchase.

Live sports keep delivering: But record audiences and billions of ad impressions are making premium rights harder to secure—and costlier.

EA sees gaming’s ad edge: New in-game ads tap audiences that pay more attention and show stronger purchase intent than other formats.

Paramount-WBD deal is official: DOJ approval sets the stage for a mega-merger that will impact advertisers.

Women’s sports deliver standout ROI: Faster audience gains and 40% higher ad impact make them a cost-efficient play.

Auto industry TV ad spend plummets: A 32% drop in May reflects high consumer costs and a focus on sports inventory.

Out-of-home flexes in Q1: A 15% UK revenue jump shows the format’s scale, while measurable brand impact keeps budgets flowing.