The news: Reddit delivered another breakout quarter in Q4 2025, but COO Jen Wong is framing the results as a foundation, not a peak. Strong revenue, user, and advertiser growth reinforce Reddit’s momentum, while leadership changes signal a shift toward structured scaling across product, community, and monetization.
- “It was a strong quarter,” Wong told EMARKETER, citing revenue growth of 70% and daily active user growth of 19%.
- Active advertiser accounts grew 75% YoY, with 11 of 15 verticals expanding at least 50%, signaling broad-based demand.
- Wong emphasized that there are still “thousands of advertisers that are not on our platform,” pointing to meaningful runway ahead.
Why it matters: Reddit is transitioning from rapid expansion to more structured, scalable growth, with monetization efficiency improving alongside top-line gains.
- EMARKETER forecasts global ad revenues rising from $0.71 billion in 2023 to $3.42 billion by 2027, with US ad revenues increasing from $0.58 billion to $2.63 billion over the same period.
- Growth is projected to moderate from 50%+ in 2024–2025 to the high 20% range by 2027, reflecting scale rather than slowdown.
- US ad revenues per hour spent with Reddit are expected to climb from $0.06 in 2023 to $0.16 by 2027, indicating stronger monetization without proportional increases in ad load.