Meta's Q4 revenues jumped 24%, but massive AI capex made it one of its costliest quarters.

Performance TV drives growth, but weak transparency undermines trust--meaning marketers should be selective about partners and prioritize contextual targeting.

Apple scales App Store ads for performance: More search placements turn high-intent discovery into a larger, more competitive acquisition channel.

Advertisers use AI across creative and targeting, yet 61% report no meaningful gains and only 30% trust it.

Pinterest’s AI pivot looks defensive: Workforce cuts aim to fund automation, but investors remain unconvinced that AI investment alone will restore growth momentum.

TikTok US uninstalls jumped 150% post-takeover--but engagement held, meaning sentiment shifts matter more than uninstall headlines.

Meta is tightening teen safeguards for its AI companions in a move that could help make future chatbot ads more viable.

TikTok’s US transition brought algorithm resets, upload glitches, and new data tracking—jolting users and scrambling marketers’ reach.

TikTok creator Khaby Lame is scaling beyond human limits thanks to his AI twin, expanding his global reach as part of a $900 million deal.

Humor and celebrity now dominate Super Bowl ads; brands now favor memeable, star-driven comedy as safer attention drivers and a chance at social-media virality.

Retail media strategies are diverging; Macy’s and Iceland show how retailers are choosing between faster scale through partners and deeper control through bespoke in-store systems.

Regulatory pressure and political alignment are now influencing programming stability, deal viability, and advertiser confidence one year into Trump's second presidency.

Streaming takes nearly half of TV viewing in a new record, driven by sports and major cultural hits, proving live events still dominate TV.

TV and social ads are most likely to drive purchases, but also are most disruptive to consumers, according to DISQO, emphasizing the importance of: interactive, refreshed, relevant ads.

TikTok has finalized a deal to maintain US operations, and its growth now depends on higher ad yields and efficiency as user growth slows.

YouTube expands shoppable CTV ads with Google Demand Gen, with new units aiming to convert passive viewing into action without feeling intrusive.

Magnite and MNTN are partnering to expand access to live streaming ads in an integration that opens live inventory to performance marketers new to TV.

Microsoft’s in-game advertising dream gets its first test via two minutes of preroll ads per hour of cloud gaming playtime.

Netflix’s ad revenues hit $1.5 billion, with expectations to double in 2026 as its next phase will hinge on broadening inventory advertisers know how to buy.

Australia’s social media ban for minors inspires global regulation as India, the UK, France, and more have said they will mimic the law.