Omnicom’s IPG deal reshapes agency power dynamics, causing CMOs to eye independent agencies and new talent.

Podcast listeners are sought out by marketers for high engagement, and listenership is only set to grow.

The Olympics and World Cup will propel sports ads to a record year, pushing global spend past $1 trillion.

CTV’s evolution will hit full stride in 2026 amid rising viewership, better measurement, and interactive ads.

Uber is expanding premium storytelling through Journey Takeovers, which turn entire rides into narrative canvases—and delivering unusually long, high-quality attention.

AI search advertising is growing, but lingering problems mean overindexing risks wasted spend before ad formats mature.

China’s ad rebound remains narrow; Q4 spending stabilized, but concentrated in low-risk, performance-driven channels—signaling a cautious market entering 2026.

Agentic AI is becoming agencies' operating layer. CES 2026 showed holding companies reframing AI as the system that unifies workflows, accelerates execution, and boosts accountability.

Disney+ plans to adopt vertical video to drive daily habits; the format’s expansion aligns with marketer demand for mobile-native surfaces that blend awareness with measurable engagement.

Semafor’s rise shows publishers are supplementing inconsistent ad revenues with events and sponsorships.

Spotify outlines how AI, automation, and immersive experiences will reshape how brands connect with consumers in 2026.

Agentic AI is expanding across ad platforms; CES reveals acceleration in autonomous planning and optimization, even as many marketers hesitate to trust full automation.

Discord is preparing for its IPO; its youthful, highly engaged communities signal rising advertiser interest in participatory platforms as alternatives to feed-driven social media.

Roku and iSpot integration marks tighter CTV attribution loop: iSpot’s product aims to lessen intermediaries between ad spending and performance data.

AI will reshape premium video buying—and NBCUniversal’s proof-of-concept shows agentic systems can unify planning and optimization across linear and streaming in seconds.

PayPal rolled out Transaction Graph Insights & Measurement at CES to gives advertisers and merchants a clearer, cross-merchant view of how people actually shop and purchase—and early results suggest meaningful impact.

The ad industry kept busy during the holiday season, so we rounded up the biggest stories from the last two weeks you need to know about.

OpenAI seeks real consumer intent, and a potential Pinterest acquisition would give OpenAI first-party shopping signals and native ad infrastructure to rival Google and Meta.

Agencies that don’t make AI skills a core part of employee training risk being sidelined in the age of AI.

At CES, Amazon is repositioning Amazon Ads as a full advertising ecosystem rather than a commerce-adjacent channel, emphasizing unified reach across TV, streaming, live sports, audio, and programmatic partners.